Remote-Eligible Senior Digital & Web Marketing Manager

Guild; Madison (WI); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Access to 401k

Vacation policy

Disability & life insurance

Wellness benefits & mental health

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead the corporate web presence and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and Bing, and partner with a dev agency to optimize site performance.

You’ll execute SEO/AEO, manage CMS workflows (Storyblok), and build an ABM program that drives qualified pipeline. A data-driven mindset and experience in B2B SaaS or HR tech are valued, with remote-friendly options across the US.

Qualifications

• 3+ years of digital marketing experience with hands-on web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and Google Ads, directly or via an agency
• Comfortable front-end edits in HTML/CSS and implementing pixels via tag manager
• Experience with CMS platforms (headless CMS preferred) and content workflows
• Strong analytical skills to build reports, interpret data, and optimize performance
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus
• Bachelor's degree in Marketing, Business, Communications or related field

Responsibilities

• Own corporate website management and prioritize builds across business units
• Execute day-to-day website operations: content publishing, landing pages, front-end edits
• Research and deploy new web tools to improve site conversion and on-site experiences
• Define and execute Guild's SEO and AEO strategy across technical health and content
• Manage vendor/agency relationships for web development and QA
• Lead paid digital campaigns across LinkedIn, Google, and Bing with external partners
• Own campaign setup, trafficking, budgeting, and ROI optimization
• Scale Guild's ABM program with personalized ads and on-site experiences
• Collaborate with creative to test ad copy and visuals for performance goals

Skills

Digital marketing

Web management

Paid media

HTML/CSS edits

CMS experience

SEO

Analytics

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Storyblok CMS

VWO

Salesforce

HubSpot

Tag Manager

Google Ads

LinkedIn Ads

Job description

Guild is seeking a Digital and Web Marketing Manager to lead the corporate web presence and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and Bing, and partner with a dev agency to optimize site performance.

You’ll execute SEO/AEO, manage CMS workflows (Storyblok), and build an ABM program that drives qualified pipeline. A data-driven mindset and experience in B2B SaaS or HR tech are valued, with remote-friendly options across the US.