Remote Director, Web Experience & Performance

Cengage Group

Newark (NJ)

Remote

USD 138,000 - 221,000

Full time

8 days ago

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Job summary

At Cengage Group, we seek a Director of Web Experience & Performance to shape our web ecosystem, drive engagement and growth, and lead a global web team. You will champion a data-informed approach, partner across marketing, product, technology, and analytics, and push for AI-powered personalization and scalable experimentation.

The role reports to the Vice President of Marketing Operations and involves remote work with occasional travel, with compensation reflecting a major edtech scope and a

Qualifications

10+ years leading web/digital experience and optimization in complex enterprises.
Proven track record turning vision into measurable business outcomes.
Experience with large-scale web transformation initiatives in enterprise settings.

Responsibilities

Define and evolve the enterprise web strategy aligned to business objectives.
Own key web performance metrics: engagement, conversion, journeys, acquisition efficiency.
Build and scale an experimentation program across web experiences and content paths.
Lead large-scale web transformation programs including platform modernization and migrations.
Build and lead a global web operations team with clear goals and growth plans.

Skills

Web leadership

Conversion optimization

Large-scale transformation

CMS expertise

AI-enabled optimization

Accessibility & governance

Executive communication

Tools

CMS

Web analytics

A/B testing

Job description

The role reports to the Vice President of Marketing Operations and involves remote work with occasional travel, with compensation reflecting a major edtech scope and a

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