Remote Director of Demand Gen – Gov & Public Sector ABM

Foundant; Bozeman (MT); Remote; CAD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Tuition reimbursement

Lifestyle reimbursements

Mindfulness initiatives

Fitness initiatives

Flexible PTO

Zusammenfassung

Foundant is seeking a Demand Generation Lead to design and execute growth programs for government, public sector, and new segments. You’ll own multi-channel campaigns, ABM execution, and cross-functional collaboration with Sales, Content, Product Marketing, and Events to drive qualified pipeline.

You’ll focus on attribution, funnel metrics, and pipeline efficiency while partnering to optimize messaging for government buyers at local and state levels.

Qualifikationen

• Proven track record leading demand generation through rapid growth
• Experience marketing B2B SaaS to government buyers, local/state levels
• Strong ABM strategy and execution
• Highly metrics-driven with attribution and funnel reporting
• Ability to build programs from scratch and collaborate across teams
• Legally eligible to work in Canada or the United States

Aufgaben

• Own and execute demand generation strategy for government/public sector and new segments
• Build and run integrated, multi-channel campaigns (email, paid, events, content)
• Pilot new channels and tactics with a test-and-learn approach
• Lead ABM strategy and engagement for targeted accounts
• Partner with Sales to refine target lists and align on engagement
• Collaborate with Content, Product Marketing, and Events to resonate with buyers
• Own reporting on funnel conversion, pipeline, and performance

Kenntnisse

ABM strategy

Demand generation

Multi-channel campaigns

Content collaboration

Sales alignment

Analytics & attribution

Tools

Salesforce

Marketing automation

Jobbeschreibung

Foundant is seeking a Demand Generation Lead to design and execute growth programs for government, public sector, and new segments. You’ll own multi-channel campaigns, ABM execution, and cross-functional collaboration with Sales, Content, Product Marketing, and Events to drive qualified pipeline.

You’ll focus on attribution, funnel metrics, and pipeline efficiency while partnering to optimize messaging for government buyers at local and state levels.