Remote Demand Gen Manager for Government SaaS

HS GovTech; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

HS GovTech is seeking a senior-level Demand Generation Manager to design and execute integrated campaigns targeting U.S. state and local government agencies.

You will work with Sales, BDRs, and partners to build ABM programs, drive pipeline, and improve organic visibility through AEO strategies and AI-enabled content. The role emphasizes hands-on campaign execution, content strategy, and marketing automation in a fully remote environment.

Qualifications

• 5+ years in B2B or B2G marketing, SaaS preferred.
• Experience marketing to U.S. state/local government.
• Experience executing partner or channel marketing programs.
• Strong writing skills; can create marketing content independently.
• Working knowledge of AEO, generative AI search, and organic content discovery.
• Hands-on experience with HubSpot or similar marketing automation.
• Experience collaborating with Sales/BDR to support pipeline.
• Strong project management; can run multiple campaigns remotely.

Responsibilities

• Demand generation and pipeline development for state and local governments, especially Environmental Health/regulatory departments.
• Collaborate with Sales AEs and BDRs to build ABM campaigns for strategic accounts.
• Create targeted email programs, webinars, and events to generate qualified opportunities.
• Own campaign execution, metrics, attribution, and pipeline contribution in HubSpot.
• Develop content and campaigns addressing long procurement cycles and RFP opportunities.
• Partner with technology, implementation, and government procurement partners on joint campaigns.
• Track partner performance and revenue contribution from campaigns.
• Develop content to improve AI discovery, including blogs, FAQs, and thought leadership.
• Oversee marketing operations, data quality, and reporting; optimize based on performance.

Skills

B2B/B2G marketing

Government marketing

Partner & channel marketing

Content writing

Marketing automation (HubSpot)

Sales and BDR alignment

Project management

AI/SEO (AEO, AI search)

Tools

HubSpot

Job description

HS GovTech is seeking a senior-level Demand Generation Manager to design and execute integrated campaigns targeting U.S. state and local government agencies.

You will work with Sales, BDRs, and partners to build ABM programs, drive pipeline, and improve organic visibility through AEO strategies and AI-enabled content. The role emphasizes hands-on campaign execution, content strategy, and marketing automation in a fully remote environment.