Head of Demand Gen for Gov & Public Sector (ABM)

Foundant + smartsimple; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Tuition reimbursement

Mindfulness initiatives

Fitness initiatives

Flexible PTO

Internal mobility

Autonomy

Employee recognition

Job summary

Foundant is seeking a demand generation leader to own gov/public sector segments and drive cross-functional marketing programs. You’ll craft integrated campaigns, lead ABM for key accounts, and collaborate with Sales, Content, Product Marketing, Events, and RevOps to optimize pipeline and revenue.

You’ll rely on a data-driven approach with attribution and funnel metrics to iteratively improve performance in a fast-growing B2B SaaS environment, including government-focused channels and campaigns.

Qualifications

• Proven track record leading demand gen for growth-stage B2B SaaS, ideally through M&A or integration
• History meeting or exceeding pipeline and revenue targets in fast-growing SaaS
• Strong ABM strategy and execution capabilities
• Experience marketing to government buyers at local/state levels
• Metrics-driven with attribution and funnel reporting expertise
• Ability to build processes in ambiguous, scaling segments
• Collaborates with Content, Product Marketing, Events, Sales/RevOps

Responsibilities

• Own and execute demand generation strategy for government/public sector and new segments.
• Build multi-channel campaigns (email, paid, events, content) aligned to segment cycles.
• Pilot new channels with a test-and-learn mindset.
• Lead ABM for targeted accounts and align with Sales on engagement.
• Collaborate with Sales to refine target lists across segments (local/state gov).
• Partner with Content, Product Marketing, Events; ensure messaging resonates.
• Collaborate with RevOps on lead scoring, metrics, and handoffs.
• Drive a data-driven approach with attribution and funnel reporting; report results.

Skills

ABM strategy

Demand generation

Multi-channel campaigns

B2B SaaS

Job description

Foundant is seeking a demand generation leader to own gov/public sector segments and drive cross-functional marketing programs. You’ll craft integrated campaigns, lead ABM for key accounts, and collaborate with Sales, Content, Product Marketing, Events, and RevOps to optimize pipeline and revenue.

You’ll rely on a data-driven approach with attribution and funnel metrics to iteratively improve performance in a fast-growing B2B SaaS environment, including government-focused channels and campaigns.