Remote Director, Campaign Operations & Growth

Cengage Group; Anchorage (AK); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a Director of Campaign Operations to lead the strategy and execution of marketing programs, maturing the campaign ecosystem and driving growth. This leadership role balances process rigor with innovative, scalable solutions across marketing automation, audience targeting, and personalization.

The role reports to Marketing Operations leadership, collaborates across Marketing, Revenue, Digital, and Product, and leads a distributed team to deliver high-quality, personalized

Qualifications

• 10+ years in marketing operations or campaign production.
• Experience leading enterprise-level teams.
• Strong knowledge of marketing automation and personalization.
• Proven ability to translate marketer needs into scalable capabilities.

Responsibilities

• Define and evolve the enterprise campaign operations strategy.
• Lead a production model with internal teams and external partners.
• Establish templates, workflows, and reusable components.
• Measure timelines, velocity, and quality to drive improvements.
• Partner with Marketing, Revenue, Digital, and Product leaders.
• Govern platforms and ensure secure, integrated capabilities.
• Lead and develop a high-performing, distributed team.

Skills

Campaign operations

Marketing automation

Cross-functional collaboration

Analytics & dashboards

Executive communication

Team leadership

Strategic planning

Operational excellence

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group is seeking a Director of Campaign Operations to lead the strategy and execution of marketing programs, maturing the campaign ecosystem and driving growth. This leadership role balances process rigor with innovative, scalable solutions across marketing automation, audience targeting, and personalization.

The role reports to Marketing Operations leadership, collaborates across Marketing, Revenue, Digital, and Product, and leads a distributed team to deliver high-quality, personalized