Remote Campaign Operations Director

Cengage; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Cengage is seeking a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs at scale. The role blends strategic leadership with hands-on execution, building a modern campaign production model and driving personalization across channels. Remote role with occasional travel. Reports to VP Marketing Operations.

You will lead a team, define operating models, governance, and leverage technology to improve speed, quality, and outcomes.

Responsibilities

• Own Campaign Operations Excellence
• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using a combination of internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.
• Own the campaign operations capability roadmap, translating business priorities and marketer needs into scalable campaign execution, personalization, and automation capabilities.
• Partner with Marketing, Revenue, Digital, and Product leaders to align campaign investments and operational priorities with growth objectives.
• Define and evolve capabilities that improve customer engagement, including audience targeting, journey orchestration, personalization, and lifecycle marketing.
• Identify and prioritize opportunities to improve marketer productivity and campaign effectiveness through automation, AI, reusable content, self-service, and workflow innovation.
• Translate operational insights and marketer feedback into new services, capabilities, and ways of working that accelerate growth.
• Balance capability expansion with operational efficiency, scalability, and long-term sustainability.
• Provide leadership and governance for campaign operations platforms and integrated systems, including Salesforce Marketing Cloud, Workfront, Data 360, and related technologies.
• Serve as the campaign operations subject matter expert, representing campaign execution requirements in MarTech, data, workflow, and architecture discussions.
• Partner with Marketing Technology, Data, Digital, Analytics, and IT teams to ensure campaign capabilities are scalable, integrated, secure, and aligned with enterprise architecture.
• Guide the design and implementation of automated customer journeys, triggered communications, and campaign execution frameworks.
• Establish governance for campaign configuration, audience management, workflow, templates, data usage, and operational standards.
• Monitor platform performance, campaign health, deliverability, data quality, and operational reliability.
• Ensure campaign operations capabilities align with enterprise data models, privacy requirements, compliance standards, and technology roadmaps.
• Drive campaign performance and continuous improvement by translating business objectives into efficient and scalable campaign execution.

Job description

Cengage is seeking a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs at scale. The role blends strategic leadership with hands-on execution, building a modern campaign production model and driving personalization across channels. Remote role with occasional travel. Reports to VP Marketing Operations.

You will lead a team, define operating models, governance, and leverage technology to improve speed, quality, and outcomes.