Director, Campaign Operations & Growth (Remote)

Cengage Group; Las Vegas (NV); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage is seeking a strategic and operational Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs. The role focuses on maturing the campaign operations ecosystem and driving growth across enterprise marketing functions.

Reporting to the VP, Marketing Operations, this leader will define how campaigns move from strategy to execution, balancing rigor with flexibility and enabling personalized experiences at scale. Remote role with occasional travel.

Qualifications

• 10+ years of experience in marketing operations, campaign operations, or related marketing technology and production functions.
• Experience building and operating efficient, scalable campaign production or marketing automation models.
• Strong understanding of personalization, segmentation, customer journeys, testing, and campaign optimization.

Responsibilities

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using a combination of internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.

Skills

Marketing operations

Campaign operations

Marketing automation

Leadership

Analytics

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage is seeking a strategic and operational Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs. The role focuses on maturing the campaign operations ecosystem and driving growth across enterprise marketing functions.

Reporting to the VP, Marketing Operations, this leader will define how campaigns move from strategy to execution, balancing rigor with flexibility and enabling personalized experiences at scale. Remote role with occasional travel.