Campaign Operations Leader — Growth & Automation

Cengage Group; Indianapolis (IN); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a transformative Director of Campaign Operations to lead strategy, governance, and execution across marketing programs. This remote leadership role requires building a modern production model, balancing rigor with flexibility, and driving personalized customer experiences at scale.

You will lead a distributed team, collaborate with Marketing, Revenue, Digital, and Product, and shape capabilities that improve efficiency and campaign effectiveness through automation and

Qualifications

• 5+ years leading marketing operations and campaign programs.
• Proven ability to scale campaign production in enterprise environments.
• Strong knowledge of marketing automation and personalization capabilities.

Responsibilities

• Define and evolve the enterprise campaign operations strategy and operating model.
• Build a production model combining internal teams, self-service marketers, and external partners.
• Establish governance, templates, workflows, and reusable components.
• Measure timelines, velocity, quality, and time-to-market.
• Lead the design of automated journeys and campaign execution frameworks.
• Partner with Marketing, Revenue, Digital, and Product to align investments.

Skills

Marketing operations

Campaign operations

Automation platforms

Executive communication

Cross-functional leadership

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group is seeking a transformative Director of Campaign Operations to lead strategy, governance, and execution across marketing programs. This remote leadership role requires building a modern production model, balancing rigor with flexibility, and driving personalized customer experiences at scale.

You will lead a distributed team, collaborate with Marketing, Revenue, Digital, and Product, and shape capabilities that improve efficiency and campaign effectiveness through automation and