Director, Campaign Operations (Remote) US

Cengage; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Cengage is seeking a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs at scale. The role blends strategic leadership with hands-on execution, building a modern campaign production model and driving personalization across channels. Remote role with occasional travel. Reports to VP Marketing Operations.

You will lead a team, define operating models, governance, and leverage technology to improve speed, quality, and outcomes.

Responsibilities

• Own Campaign Operations Excellence
• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using a combination of internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.
• Own the campaign operations capability roadmap, translating business priorities and marketer needs into scalable campaign execution, personalization, and automation capabilities.
• Partner with Marketing, Revenue, Digital, and Product leaders to align campaign investments and operational priorities with growth objectives.
• Define and evolve capabilities that improve customer engagement, including audience targeting, journey orchestration, personalization, and lifecycle marketing.
• Identify and prioritize opportunities to improve marketer productivity and campaign effectiveness through automation, AI, reusable content, self-service, and workflow innovation.
• Translate operational insights and marketer feedback into new services, capabilities, and ways of working that accelerate growth.
• Balance capability expansion with operational efficiency, scalability, and long-term sustainability.
• Provide leadership and governance for campaign operations platforms and integrated systems, including Salesforce Marketing Cloud, Workfront, Data 360, and related technologies.
• Serve as the campaign operations subject matter expert, representing campaign execution requirements in MarTech, data, workflow, and architecture discussions.
• Partner with Marketing Technology, Data, Digital, Analytics, and IT teams to ensure campaign capabilities are scalable, integrated, secure, and aligned with enterprise architecture.
• Guide the design and implementation of automated customer journeys, triggered communications, and campaign execution frameworks.
• Establish governance for campaign configuration, audience management, workflow, templates, data usage, and operational standards.
• Monitor platform performance, campaign health, deliverability, data quality, and operational reliability.
• Ensure campaign operations capabilities align with enterprise data models, privacy requirements, compliance standards, and technology roadmaps.
• Drive campaign performance and continuous improvement by translating business objectives into efficient and scalable campaign execution.

Job description

Director, Campaign Operations

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

We are seeking a strategic and operationally minded Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs, mature our campaign operations ecosystem, and drive growth.

This role will report to the Vice President, Marketing Operations within Cengage's marketing center-of-excellence and will lead a team responsible for enabling efficient, scalable, and high-quality campaign execution and evolution for Marketing.

The Director, Campaign Operations will define how campaigns move from strategy to execution-bringing together people, process, technology, workflow, and data to help marketers execute more effectively. This leader will build a modern campaign production model that balances operational rigor with flexibility and innovation while enabling increasingly personalized customer experiences at scale.

The role requires a blend of strategic leadership, operational excellence, and technical depth. The ideal candidate is a player-coach: equally comfortable defining a long-term capability roadmap and rolling up their sleeves to solve complex execution challenges alongside their team.

This is a leadership role for someone with a proven track record of building efficient campaign operations in complex enterprise environments, translating marketer needs into scalable capabilities and services, and leading high-performing teams.

This is a remote role with occasional travel required.

What you'll do here:

Own Campaign Operations Excellence

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using a combination of internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.

Unlock Marketing Capabilities to Drive Growth

• Own the campaign operations capability roadmap, translating business priorities and marketer needs into scalable campaign execution, personalization, and automation capabilities.
• Partner with Marketing, Revenue, Digital, and Product leaders to align campaign investments and operational priorities with growth objectives.
• Define and evolve capabilities that improve customer engagement, including audience targeting, journey orchestration, personalization, and lifecycle marketing.
• Identify and prioritize opportunities to improve marketer productivity and campaign effectiveness through automation, AI, reusable content, self-service, and workflow innovation.
• Translate operational insights and marketer feedback into new services, capabilities, and ways of working that accelerate growth.
• Balance capability expansion with operational efficiency, scalability, and long-term sustainability.

Provide Marketing Automation Leadership and Governance

• Provide leadership and governance for campaign operations platforms and integrated systems, including Salesforce Marketing Cloud, Workfront, Data 360, and related technologies.
• Serve as the campaign operations subject matter expert, representing campaign execution requirements in MarTech, data, workflow, and architecture discussions.
• Partner with Marketing Technology, Data, Digital, Analytics, and IT teams to ensure campaign capabilities are scalable, integrated, secure, and aligned with enterprise architecture.
• Guide the design and implementation of automated customer journeys, triggered communications, and campaign execution frameworks.
• Establish governance for campaign configuration, audience management, workflow, templates, data usage, and operational standards.
• Monitor platform performance, campaign health, deliverability, data quality, and operational reliability.
• Ensure campaign operations capabilities align with enterprise data models, privacy requirements, compliance standards, and technology roadmaps.

Drive Campaign Performance and Continuous Improvement

• Partner with marketers, audience owners, and campaign managers to translate business objectives into efficient and scalable campaign e