Remote Digital Merchandising Specialist

Trulieve; Columbus (OH); Remote; USD 65,000 - 90,000; Full time

Job summary

Trulieve is seeking an eCommerce Merchandising Specialist to own the day-to-day digital merchandising across website and app for assigned markets. You will analyze performance, optimize product discovery, and collaborate with IT, Marketing, Creative, CRM, and Retail to ensure accuracy and a customer-focused storefront.

You will manage pricing and promotions, lead launch-readiness reviews, and drive improvements using GA4, CMS/PIM, and taxonomy knowledge in a fast-paced, compliant environment.

Qualifications

• Bachelor's degree in marketing, advertising, eCommerce, business, information technology, or related field with 3+ years of relevant experience.
• Experience independently managing digital merchandising workflows across markets.
• Working knowledge of eCommerce platforms, PIM, CMS, product taxonomy, promotional workflows, and digital QA.
• Experience investigating merchandising or promotional issues, identifying root causes, coordinating cross-functional resolution, and documenting outcomes.
• Ability to interpret web analytics and turn findings into actionable merchandising recommendations.

Responsibilities

• Own digital merchandising execution for assigned markets across the Trulieve website and mobile app, including product setup, attributes, imagery, categorization, category placement, linking, navigation, and onsite search readiness.
• Independently manage complex pricing, discount, and promotional merchandising workflows; validate setup and launch timing, identify root causes of errors, and coordinate resolution with IT, Marketing, Creative, CRM, and Retail.
• Lead launch-readiness reviews for new products, back-in-stock items, campaigns, and market-specific promotions to confirm brand, compliance, content, and customer-experience requirements are met before and after launch.
• Establish and maintain audit standards for assigned markets; prioritize issues by customer and revenue impact, document findings, assign or elevate actions, and track them through resolution.
• Analyze GA4, onsite search, product-discovery, customer-journey, and conversion data to identify trends and recommend merchandising or content improvements.
• Translate business priorities, promotional calendars, and state-level inventory considerations into clear digital merchandising plans and execution requirements.

Skills

Digital merchandising

Web analytics

Cross-functional collaboration

CMS/PIM proficiency

Pricing and promotions

Education

Bachelor's degree or equivalent in marketing/eCommerce

5 years experience in lieu of degree

Tools

Adobe Commerce (Magento)

GA4

AEM

SAP

Talon.One

Job description

Trulieve is seeking an eCommerce Merchandising Specialist to own the day-to-day digital merchandising across website and app for assigned markets. You will analyze performance, optimize product discovery, and collaborate with IT, Marketing, Creative, CRM, and Retail to ensure accuracy and a customer-focused storefront.

You will manage pricing and promotions, lead launch-readiness reviews, and drive improvements using GA4, CMS/PIM, and taxonomy knowledge in a fast-paced, compliant environment.