Remote Digital Fundraising Strategy Lead

American Heart Association, Inc.; Dallas (TX); Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement plan

Paid time off

Tuition assistance

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to spearhead remote, flexible digital campaigns that drive peer-to-peer fundraising and donor engagement. You will own content creation across email, SMS, paid media, social, and more, while partnering with internal teams and vendors to optimize performance.

The role emphasizes analytics-driven decision making, campaign optimization, and clear reporting to stakeholders, with a strong focus on delivering measurable

Qualifications

• Bachelor's degree or equivalent required.
• 3+ years in digital marketing or fundraising; 5–7 years preferred.
• Experience in nonprofit fundraising environments.
• Strong analytical skills with data-driven decision making.
• Ability to manage multiple priorities and stakeholders.

Responsibilities

• Lead multi-channel digital campaigns for peer-to-peer fundraising.
• Develop, review, and optimize email, SMS, social, and paid media content.
• Collaborate with internal teams and vendors to align with fundraising goals.
• Analyze campaign performance and produce actionable insights.
• Create performance reports and present to stakeholders.
• Utilize analytics tools to measure success and guide decisions.

Skills

Digital marketing

Analytics

Campaign management

Stakeholder collaboration

Project management

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to spearhead remote, flexible digital campaigns that drive peer-to-peer fundraising and donor engagement. You will own content creation across email, SMS, paid media, social, and more, while partnering with internal teams and vendors to optimize performance.

The role emphasizes analytics-driven decision making, campaign optimization, and clear reporting to stakeholders, with a strong focus on delivering measurable