Senior Digital Experience & CRO Strategist

GoodRX

United States

Remote

USD 72,000 - 154,000

Full time

13 days ago

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Employee stock purchase plan (ESPP)

Unlimited vacation

13 paid holidays

Sick leave

Job summary

GoodRx seeks a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for priority growth areas.

You will translate business goals, customer insights, and performance data into actionable CRO and a digital experience roadmap, collaborating across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver measurable results. The role leads digital strategy, landing-page optimization across multiple channels, and AI-enabled workflows while

Qualifications

Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
5+ years of experience in digital experience, growth marketing, or related digital disciplines.
Proven ability to lead digital strategy and landing-page optimization across multiple channels.
Strong understanding of performance marketing and user-centered design.
Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
Excellent analytical, project management, and stakeholder communication skills.

Responsibilities

Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments and utilize analytics to generate actionable insights.
Cross-functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing and Product.
AI-enabled Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards.
Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.