Senior Manager of Demand Generation

Switchboard Hiring; Dallas (TX); Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k) with employer match

Generous paid time off

Life insurance, disability insurance

Job summary

A leading demand generation firm is seeking a Senior Manager of Demand Generation to architect and operate their North American demand generation engine. This fully remote position demands 5+ years of experience in demand generation and B2B SaaS, focusing on measurable revenue growth through multi-channel campaigns. The ideal candidate will lead strategic initiatives and nurture prospects through the buying journey while collaborating cross-functionally. Competitive compensation package and benefits are offered, including health coverage and generous paid time off.

Qualifications

• 5+ years of demand generation experience in high-growth B2B SaaS companies.
• Proven track record of driving measurable revenue growth.
• Demonstrated ability to develop marketing strategy across multiple verticals.

Responsibilities

• Scale the demand generation engine using ABM and integrated campaigns.
• Design and execute data-driven campaigns across various channels.
• Create and manage lead-nurturing programs engaging prospects.

Skills

Demand generation experience in B2B SaaS

Strategic marketing skills

Lead generation metrics analysis

Strong leadership skills

Content marketing skills

Job description

Base pay range

$100,000.00/yr - $130,000.00/yr

Yooz is seeking a strategic, execution-focused Senior Manager of Demand Generation to serve as the architect and operator of our North American demand generation engine. In this role, you'll drive measurable pipeline and revenue growth across multiple verticals leveraging your skills in ABM, content marketing, and multi-channel campaigns.

Responsibilities

• Scale the demand generation engine for designated verticals using ABM, content marketing, and integrated campaigns that directly drive pipeline and revenue through our direct sales model
• Design and execute data-driven campaigns across multiple channels—email, events, digital, and emerging platforms with clear focus on ROI, pipeline contribution, and revenue impact
• Build 12-month strategic plans and execute campaigns 3+ months ahead staying proactive while remaining agile to test new tactics and emerging technologies
• Create and manage sophisticated lead-nurturing programs that engage prospects at every stage of the buyer's journey
• Own messaging strategy for key verticals—understanding what resonates with each industry and translating that into campaigns that accelerate deal velocity
• Join a high-performing demand generation team fostering a growth mindset and player-coach mentality
• Partner strategically with outsourced lead generation vendors and our internal SDR team to ensure alignment across the entire lead funnel and optimize conversion at each stage
• Collaborate with Revenue Operations to ensure Salesforce and marketing automation tools are optimized for tracking, reporting, and seamless lead management

Requirements

• 5+ years of demand generation or integrated marketing experience in high-growth B2B SaaS companies (fintech experience is a bonus)
• 5+ years of proven track record of driving measurable revenue growth
• Proven experience selling into or marketing to the C-suite (CFO, Controllers, or VP Finance roles preferred); deep understanding of how executive-level buyers make decisions
• Demonstrated ability to develop marketing strategy and execute campaigns across multiple verticals. Preference for marketing experience in construction, manufacturing, professional services, or hospitality
• Deep hands-on experience with direct sales models—you understand the unique dynamics of supporting direct sales organizations and optimizing the lead funnel accordingly
• Strong expertise in lead generation metrics, funnel optimization, and channel performance analysis; you're as comfortable diving into data as you are crafting strategy
• Proven track record managing agencies and creating compelling content while also being able to write impactful messaging yourself
• Strong leadership and mentoring skills with high emotional intelligence; you know how to inspire talent while maintaining a player-coach mentality

Benefits

• Location: Remote
• Compensation: Base salary starting at $100k + bonus (Higher salary will be considered for highly qualified candidates)
• Health, dental, and vision coverage starting your first full month
• 401(k) with employer match
• Life insurance, short and long-term disability insurance
• Generous paid time off + 11 paid holidays + 1 paid volunteer day
• Paid parental and sick leave

Sponsorship not available. Position only available to those within the US with legal authorization to work.