Remote Demand Gen Manager — Revenue & Pipeline Growth

Coursedog; United States; Remote; USD 100,000 - 110,000; Full time

Benefits offered by this job

Equity in the company

4% employer 401(k) match

Unlimited PTO

Paid parental leave

Job summary

Coursedog, a remote-first EdTech company, seeks a Demand Generation Manager to own multi-channel campaigns and drive qualified pipeline across email, content, social, and paid media. You will partner with BDR, Sales, Product, Design, and Marketing to align strategies with revenue goals.

You will lead ABM for key accounts, optimize ROI with AI tools, and own event strategy while thriving in a fast-paced, results-driven environment. Strong collaboration and hands-on execution are essential.

Qualifications

• 4+ years of B2B EdTech demand generation or growth marketing experience.
• Proven track record generating measurable pipeline and revenue impact.
• Strategic mindset with strong analytical skills for pipeline decisions.
• Experience with ABM and close partnership with sales on targeting and messaging.
• Hands-on execution across campaign creation, messaging, and digital ads.
• Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce).
• Go-getter mentality with initiative and fast execution.
• Excellent cross-functional collaboration with BDR, Sales, Product, Design, and marketing.

Responsibilities

• Own driving new business into the pipeline and measure revenue impact.
• Build and run multi-channel demand gen campaigns across email, content, social, and ads.
• Own paid advertising strategy and budget management; test and optimize for ROI.
• Partner with BDR to maximize engagement and qualification rates.
• Lead content creation for demand-gen across email and social messaging.
• Develop ABM strategy with Sales for key accounts.
• Collaborate on messaging and product news to align campaigns with value propositions.
• Own event strategy and alignment with revenue goals.
• Leverage AI tools and marketing automation to scale impact.
• Analyze pipeline data to refine strategy and channel mix.

Skills

B2B marketing

EdTech

ABM strategy

Marketing automation

HubSpot/Marketo/Salesforce

Cross-functional collaboration

Go-getter mentality

Tools

HubSpot

Marketo

Salesforce

Job description

Coursedog, a remote-first EdTech company, seeks a Demand Generation Manager to own multi-channel campaigns and drive qualified pipeline across email, content, social, and paid media. You will partner with BDR, Sales, Product, Design, and Marketing to align strategies with revenue goals.

You will lead ABM for key accounts, optimize ROI with AI tools, and own event strategy while thriving in a fast-paced, results-driven environment. Strong collaboration and hands-on execution are essential.