Remote Demand Gen Marketer - SaaS Growth

Fourth; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Fourth is seeking a seasoned demand generation leader to own the pipeline for the SMB segment of HotSchedules. You will run inbound and outbound programs, collaborate with Product Marketing, Sales, and RevOps, and experiment aggressively to scale what works.

A strong writer, you’ll craft messaging for operators and drive cross-functional execution daily. You will embed with sales, own the campaign stack, and relentlessly pursue SAO targets, using AI tools to amplify impact while keeping the

Qualifications

• 5–7 years in B2B demand generation with a track record of owning a pipeline number.
• Fluent across channels: email, paid, content, events, outbound.
• Strong writer who can speak to a small business owner’s daily reality.
• Embeds with sales rather than operating at arm’s length; low ego, high output.
• Tinkerer; built workflows, tested tools, used agents—with real examples.
• Accountable; tracks pipeline/SAO targets and fixes when needed.
• Pulls pipeline and conversion data to diagnose issues and adjust programs.

Responsibilities

• Own pipeline: drive inbound and outbound demand programs end-to-end with quarterly SAO targets.
• Embed with sales: participate in standups, shadow calls, and deal reviews for fast feedback.
• Build campaigns across email, paid, content, and outbound that speak to operators’ reality.
• Know your buyer: learn from operator interviews and sales calls to craft messaging.
• Build and evolve the stack: identify gaps and implement solutions without waiting for others.
• Use AI to scale: leverage tools, workflows, and agents to extend capabilities.
• Close the loop: collaborate with RevOps on scoring, routing, response times, and reporting.

Skills

B2B demand generation

Multi-channel marketing

Strong writing

Sales alignment

Experimentation & tinkering

Data-driven mindset

Pipeline ownership

Tools

AI tools

Workflow automation tools

Job description

Fourth is seeking a seasoned demand generation leader to own the pipeline for the SMB segment of HotSchedules. You will run inbound and outbound programs, collaborate with Product Marketing, Sales, and RevOps, and experiment aggressively to scale what works.

A strong writer, you’ll craft messaging for operators and drive cross-functional execution daily. You will embed with sales, own the campaign stack, and relentlessly pursue SAO targets, using AI tools to amplify impact while keeping the