Demand Generation Marketer

Fourth; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Fourth is seeking a seasoned demand generation leader to own the pipeline for the SMB segment of HotSchedules. You will run inbound and outbound programs, collaborate with Product Marketing, Sales, and RevOps, and experiment aggressively to scale what works.

A strong writer, you’ll craft messaging for operators and drive cross-functional execution daily. You will embed with sales, own the campaign stack, and relentlessly pursue SAO targets, using AI tools to amplify impact while keeping the

Qualifications

• 5–7 years in B2B demand generation with a track record of owning a pipeline number.
• Fluent across channels: email, paid, content, events, outbound.
• Strong writer who can speak to a small business owner’s daily reality.
• Embeds with sales rather than operating at arm’s length; low ego, high output.
• Tinkerer; built workflows, tested tools, used agents—with real examples.
• Accountable; tracks pipeline/SAO targets and fixes when needed.
• Pulls pipeline and conversion data to diagnose issues and adjust programs.

Responsibilities

• Own pipeline: drive inbound and outbound demand programs end-to-end with quarterly SAO targets.
• Embed with sales: participate in standups, shadow calls, and deal reviews for fast feedback.
• Build campaigns across email, paid, content, and outbound that speak to operators’ reality.
• Know your buyer: learn from operator interviews and sales calls to craft messaging.
• Build and evolve the stack: identify gaps and implement solutions without waiting for others.
• Use AI to scale: leverage tools, workflows, and agents to extend capabilities.
• Close the loop: collaborate with RevOps on scoring, routing, response times, and reporting.

Skills

B2B demand generation

Multi-channel marketing

Strong writing

Sales alignment

Experimentation & tinkering

Data-driven mindset

Pipeline ownership

Tools

AI tools

Workflow automation tools

Job description

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!

Position Overview

• HotSchedules is the restaurant industry’s most widely used scheduling platform. Over 300,000 restaurants across North America trust HotSchedules. The SMB team is at the top of our growth funnel—introducing restaurant operators to HotSchedules.
• As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams. Running both inbound programs and outbound sales-led campaigns to hit quarterly bookings targets.
• Some of this GTM motion exists and needs refinement. Some of it you’ll create from scratch. You pull in Product Marketing, Sales, and RevOps when you need them — but you won’t wait for alignment to move. You drive the work and bring people along.
• The challenge in marketing today, the channels are crowded. The job is to find where there’s still signal, test aggressively, and scale what works. Plus, cutting what doesn’t work before it becomes a habit. That means bringing new ideas, tinkering with tools, and being willing to experiment your way to an answer. It also means knowing your customer deeply enough that your messaging cuts through. Understanding what operators care about, where they spend their time, and what makes them stop and listen.

Primary Responsibilities

• Own pipeline:
  • Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. Pipeline and bookings are how we keep score.
• Embed with sales:
  • Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast.
• Build campaigns that earn attention:
  • Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
• Know your buyer:
  • Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
• Build and evolve the stack:
  • Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it.
• Use AI to scale yourself:
  • Tools, workflows, agents. Use technology extends your capabilities and gain leverage.
• Close the loop:
  • Partner with RevOps on scoring, routing, response times, and reporting.

Key Skills And Competencies

• 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
• Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert.
• A strong writer who can speak to a small business owner’s daily reality.
• Someone who embeds with sales rather than operating at arm’s length. Low ego, high output.
• A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it.
• Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it.
• You’ve pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw.
• You’ve killed your own programs when the data said so — even ones you built and liked.
• A curious, life-long learner

Why This Role

• Restaurant operators run some of the hardest businesses in the world. When HotSchedules works, it makes their lives meaningfully easier. This role puts you at the front of that pipeline—it's how you get there, but the operator on the other end is why it matters.

Fourth Benefits

• Unlimited PTO!
• Medical, Dental, Vision Insurance!
• 401k Match!
• Parental Leave
• Laptop and equipment.

Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

Our Story

In July 2019, Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite, including scheduling, time & attendance, applicant tracking, training, inventory management/procurement, HR/benefits, and payroll services, now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.

Fourth is an Equal Opportunity Employer

All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.