Remote Growth Marketing Manager - AI-Driven Demand Gen

RealNetworks, Inc.; Seattle (WA); Remote; USD 110,000 - 120,000; Full time

Job summary

RealNetworks, Inc. is seeking a Growth Marketing Manager to drive demand generation for SAFR across retail segments.

This remote role in the US will collaborate with Marketing, Sales, and SDRs to turn strategy into measurable pipeline and revenue through multi-channel campaigns, ABM programs, webinars, and nurture journeys. The ideal candidate brings 5+ years of B2B demand generation, experience with SaaS campaigns, and a penchant for AI-enabled marketing to accelerate results in a lean

Qualifications

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
• Demonstrated success generating measurable pipeline through multi-channel marketing programs.
• Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.

Responsibilities

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.
• Plan and deliver webinars that educate prospects and generate qualified leads.
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
• Identify and prioritize target accounts in partnership with Sales.
• Own campaign calendars and execution from planning through measurement.
• Partner with Marketing to translate messaging into executable campaigns.
• Coordinate with SDRs and Sales to align activity and follow-up.
• Support social, digital, event, and other marketing execution to drive awareness and demand.
• Contribute to broader SAFR marketing priorities including content, messaging, website and GTM execution.

Skills

Demand generation

SaaS marketing

ABM

Campaign analytics

AI in marketing

Tools

HubSpot

Marketo

Job description

RealNetworks, Inc. is seeking a Growth Marketing Manager to drive demand generation for SAFR across retail segments.

This remote role in the US will collaborate with Marketing, Sales, and SDRs to turn strategy into measurable pipeline and revenue through multi-channel campaigns, ABM programs, webinars, and nurture journeys. The ideal candidate brings 5+ years of B2B demand generation, experience with SaaS campaigns, and a penchant for AI-enabled marketing to accelerate results in a lean