Remote Demand Gen Manager, Mid‑Market ABM & AI-Driven

Motive; United States; Hybrid; USD 90,000 - 111,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Pharmacy benefits

Paid time off

Sick time off

Short-term disability

Long-term disability

Life insurance

401k contribution

Job summary

Motive seeks a Demand Generation Marketing Manager to scale mid-market programs across multiple channels, partnering with content, PMM, and sales to accelerate pipeline. You will own ABM strategy, messaging, and cross-functional enablement, thriving in a fast-paced, ambiguity-friendly environment.

Ideal candidates have 5+ years in B2B demand generation, with hands-on experience in Salesforce, Marketo, and multi-channel campaigns. This role offers a hybrid US-based schedule and strong benefits.

Qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau.

Responsibilities

• Plan, execute, and optimize Programmatic ABM and full-funnel demand gen campaigns across mid-market segments.
• Collaborate with Content Marketing, Customer Marketing and PMM to map content to buyer journeys and close content gaps.
• Maintain target account lists and apply funnel definitions to inform targeting and messaging decisions.
• Ensure accurate targeting, list hygiene, and campaign setup with Marketing Operations.
• Develop campaign briefs with messaging hierarchy and design inputs aligned to buyer stages.
• Lead channel execution for Webinars, Direct Mail, and Sales Plays; monitor performance and adjust.

Skills

Demand generation

Campaign management

Growth marketing

Sales alignment

Marketing automation

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Excel/Sheets

Tableau

Tools

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Job description

Motive seeks a Demand Generation Marketing Manager to scale mid-market programs across multiple channels, partnering with content, PMM, and sales to accelerate pipeline. You will own ABM strategy, messaging, and cross-functional enablement, thriving in a fast-paced, ambiguity-friendly environment.

Ideal candidates have 5+ years in B2B demand generation, with hands-on experience in Salesforce, Marketo, and multi-channel campaigns. This role offers a hybrid US-based schedule and strong benefits.