Remote Demand Gen Manager for Growth & Lead Nurture

BrightStar Care; Northern (KY); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Annual bonus

Remote work

Travel opportunities

Job summary

BrightStar Care is seeking a Demand Generation Manager to drive consumer acquisition and build marketing programs that convert demand into measurable growth. You’ll own the consumer lead generation pipeline and support caregiver recruitment as well as B2B demand initiatives.

This hands-on role focuses on qualified leads, conversion rates, acquisition efficiency, pipeline performance, and revenue contribution across multiple markets.

Qualifications

• 5+ years of demand generation or performance marketing delivering measurable pipeline.
• Strong experience with paid search, digital acquisition, lead generation, conversions and attribution.
• Hands-on knowledge of HubSpot or similar marketing automation.
• Proven success in consumer acquisition and inquiry-to-client conversion.
• Analytical with dashboards and data-driven recommendations.
• Experience across markets, franchises, or distributed teams.
• Able to collaborate across teams while driving recommendations to execution.

Responsibilities

• Own consumer demand generation strategy from targeting to lead-to-revenue.
• Develop and optimize lead nurture programs in HubSpot.
• Set lead-quality standards and track from inquiry to revenue.
• Own demand-gen reporting on lead volume, quality, cost, conversion, and channels.
• Partner with teams to build scalable national and local programs.
• Support caregiver and clinical recruitment marketing and local strategies.
• Support B2B demand generation as priorities require.

Skills

5+ years exp

Paid search

Digital acquisition

Lead generation

Conversion optimization

Attribution

HubSpot

Consumer acquisition

Analytics & dashboards

Cross-market experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Job description

BrightStar Care is seeking a Demand Generation Manager to drive consumer acquisition and build marketing programs that convert demand into measurable growth. You’ll own the consumer lead generation pipeline and support caregiver recruitment as well as B2B demand initiatives.

This hands-on role focuses on qualified leads, conversion rates, acquisition efficiency, pipeline performance, and revenue contribution across multiple markets.