Remote Demand Gen Manager - Healthcare Growth & Pipeline

BrightStar Care

Chicago (IL)

Hybrid

USD 120,000 - 135,000

Full time

8 days ago

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Job summary

BrightStar Care is seeking a Demand Generation Manager to drive consumer acquisition and build marketing programs that connect individuals with home healthcare services. You’ll own the consumer lead generation pipeline, develop campaigns in HubSpot, and support caregiver and clinical recruitment as well as national B2B demand generation.

This hands-on role focuses on metrics such as qualified leads, conversion rates, and revenue contribution, requiring collaboration across teams and the ability

Qualifications

5+ years of demand generation or performance marketing.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience with CRM/marketing automation platforms (e.g., HubSpot).

Responsibilities

Own consumer demand generation strategy and lead-nurture programs.
Develop and optimize campaigns in HubSpot with lead scoring and lifecycle stages.
Establish lead-quality standards and track pipeline from inquiry to revenue.
Create and interpret dashboards on lead volume, cost, and conversions.
Collaborate withMarketing, Ops, Content, and agencies to scale national and local programs.
Support caregiver and clinical recruitment marketing and B2B demand gen.

Skills

Demand generation

Paid search

Digital marketing

HubSpot

Analytics

Cross-functional collaboration

Franchise marketing

Education

Bachelor's degree

Tools

HubSpot

Job description

This hands-on role focuses on metrics such as qualified leads, conversion rates, and revenue contribution, requiring collaboration across teams and the ability

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