Demand Generation Manager

BrightStar Care; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Job summary

BrightStar Care is seeking a Demand Generation Manager to drive consumer acquisition and build marketing programs that connect individuals with home healthcare services. You’ll own the consumer lead generation pipeline, develop campaigns in HubSpot, and support caregiver and clinical recruitment as well as national B2B demand generation.

This hands-on role focuses on metrics such as qualified leads, conversion rates, and revenue contribution, requiring collaboration across teams and the ability

Qualifications

• 5+ years of demand generation or performance marketing.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience with CRM/marketing automation platforms (e.g., HubSpot).

Responsibilities

• Own consumer demand generation strategy and lead-nurture programs.
• Develop and optimize campaigns in HubSpot with lead scoring and lifecycle stages.
• Establish lead-quality standards and track pipeline from inquiry to revenue.
• Create and interpret dashboards on lead volume, cost, and conversions.
• Collaborate withMarketing, Ops, Content, and agencies to scale national and local programs.
• Support caregiver and clinical recruitment marketing and B2B demand gen.

Skills

Demand generation

Paid search

Digital marketing

HubSpot

Analytics

Cross-functional collaboration

Franchise marketing

Education

Bachelor's degree

Tools

HubSpot

Job description

Demand Generation Manager Job Bannockburn, IL

BrightStar Care is seeking a Demand Generation Manager to drive consumer acquisition and build marketing programs that turn demand into measurable business growth.
You’ll own the consumer lead generation pipeline, developing and optimizing campaigns that connect individuals and families with home healthcare services. You’ll also support caregiver and clinical recruitment and B2B demand generation based on business priorities.
This is a hands-on role for a performance-minded marketer focused on the metrics that matter: qualified leads, conversion rates, acquisition efficiency, pipeline performance, and revenue contribution.

Responsibilities

What You’ll Do

• Own consumer demand generation strategy, from audience targeting and campaign development through lead nurture and conversion.
• Develop and optimize lead nurture programs in HubSpot, including lead scoring, lifecycle stages, pipeline requirements, and marketing automation.
• Establish lead-quality standards and track performance from initial inquiry through consultation, service start, and associated revenue.
• Own demand generation reporting across lead volume, quality, cost, conversion, and channel performance, turning insights into recommendations and next steps.
• Partner with Performance Marketing, Marketing Operations, Content, Local Marketing, Operations, and agencies to build scalable national and local programs.
• Support caregiver and clinical recruitment marketing, including paid job advertising, social recruiting, nurture campaigns, and local-market strategies.
• Support B2B demand generation initiatives as business priorities require.

Skills & Qualifications

What You’ll Bring

• 5+ years of demand generation or performance marketing experience with demonstrated success driving measurable pipeline and business results.
• Strong experience with paid search, digital acquisition, lead generation, conversion optimization, and attribution.
• Hands-on knowledge of HubSpot or a similar CRM/marketing automation platform, including lead scoring, lifecycle stages, nurture programs, and pipeline management.
• Demonstrated success improving consumer acquisition and inquiry-to-client conversion.
• Strong analytical skills with experience building dashboards and translating marketing performance into business recommendations.
• Experience working across multiple markets, locations, or a franchise/distributed organization.
• Ability to collaborate across teams while independently driving recommendations and initiatives through execution.

Nice to Have

• Healthcare, home health, home care, or consumer-services marketing experience.
• Recruitment marketing experience, including job boards, paid media, social recruiting, or employer branding.
• Familiarity with AI-assisted marketing tools and capabilities.
• HubSpot, Google Ads, Meta, or related digital marketing certifications.

Education
Bachelor’s degree in Marketing, Business, Communications, or a related field required.
Compensation & Work Environment
Salary Range:$120,000–$135,000 annually + Annual Bonus Opportunity
The salary range listed reflects the anticipated base salary for this position. Actual compensation will be based on factors such as experience, qualifications, skills, location, and other job-related considerations.
Base salary is one component of our overall compensation package, which may also include performance-based incentives, benefits, paid time off, and other offerings depending on the position and eligibility.
This position is remote with candidates preferred in the greater Chicago area and requires up to 10% travel for strategy meetings, industry conferences, and BrightStar Care franchise events.
BrightStar Care participates in E-Verify to confirm employment eligibility for all newly hired employees. Applicants must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship.