Remote Enterprise Demand Gen Manager (AI-Powered)

Matcha; Northern (KY); Hybrid; USD 125,000 - 145,000; Full time

Job summary

BrightPlan is seeking a hands-on Marketing Manager, Demand Generation to build and optimize integrated, multi-channel campaigns that drive qualified pipeline and revenue growth. You’ll own end-to-end execution, measurement, and optimization while collaborating with Sales, Partnerships, Content, Brand, and Ops.

The role blends strategy with hands-on execution, leveraging AI-enabled tools to accelerate work and improve results. Remote-friendly within the United States with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent practical experience.
• 5+ years of B2B marketing experience including at least 3 years of hands-on demand generation, growth marketing, or integrated campaigns; SaaS/fintech/HR tech experience preferred.
• Experience supporting direct enterprise sales teams and working with channel or partner sales organizations.
• Demonstrated success developing and measuring demand generation strategies tied to pipeline and revenue goals.
• Hands-on execution and optimization of integrated campaigns across multiple marketing channels.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.

Responsibilities

• Develop and execute quarterly and annual demand generation plans aligned with pipeline goals and business priorities.
• Own integrated, multi-channel campaigns across digital, email, paid media, webinars, events, content syndication, nurture, and ABM.
• Collaborate with Sales to align campaigns with target accounts, buyer needs, and pipeline opportunities.
• Test and optimize campaigns, channels, messaging, and audiences based on performance data and market insights.
• Create campaign content and supporting assets using market knowledge and AI-enabled tools.

Skills

B2B marketing

Demand generation

Growth marketing

Integrated campaigns

CRM & marketing automation

ABM

Analytical skills

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

Marketo

Pardot

Job description

BrightPlan is seeking a hands-on Marketing Manager, Demand Generation to build and optimize integrated, multi-channel campaigns that drive qualified pipeline and revenue growth. You’ll own end-to-end execution, measurement, and optimization while collaborating with Sales, Partnerships, Content, Brand, and Ops.

The role blends strategy with hands-on execution, leveraging AI-enabled tools to accelerate work and improve results. Remote-friendly within the United States with travel as needed.