Remote Demand Gen Manager - B2B Pipeline & ABM

Pavago; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B pipeline across multi-channel campaigns, bridging marketing and sales to drive qualified opportunities.

You will own lead nurturing, scoring, lifecycle programs, ABM, and ROI tracking, partnering with sales to define ICPs and targeting; strong English communication required.

This remote role aligns with U.S. business hours; experience with HubSpot, Salesforce, and Marketo is essential.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven experience generating measurable sales pipeline.
• Strong understanding of B2B sales and marketing funnels.
• Experience with marketing automation platforms (HubSpot, Salesforce, Marketo).
• Experience building multi-channel demand generation campaigns.
• Strong knowledge of lead nurturing, scoring, and qualification.
• Strong analytical and campaign management skills.
• Comfortable measuring campaign ROI and pipeline contribution.
• Ability to collaborate closely with sales leadership.
• Strong written and verbal English communication.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage campaigns across email, content, webinars, paid acquisition, and ABM.
• Build lead nurture and lifecycle programs.
• Partner with sales to define ICPs, audiences, and targeting.
• Develop lead scoring and qualification frameworks.
• Track and improve MQL → SQL → Opportunity conversion.
• Analyze pipeline contribution, campaign ROI, and funnel performance.
• Improve marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights and recommendations to leadership.

Skills

B2B marketing

Demand generation

Campaign management

Lead nurturing

Lead scoring

Sales alignment

English fluency

Tools

HubSpot

Salesforce

Marketo

Job description

Pavago is seeking a Demand Generation Manager to build scalable B2B pipeline across multi-channel campaigns, bridging marketing and sales to drive qualified opportunities.

You will own lead nurturing, scoring, lifecycle programs, ABM, and ROI tracking, partnering with sales to define ICPs and targeting; strong English communication required.

This remote role aligns with U.S. business hours; experience with HubSpot, Salesforce, and Marketo is essential.