Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Pavago; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B pipeline across multi-channel campaigns, bridging marketing and sales to drive qualified opportunities.

You will own lead nurturing, scoring, lifecycle programs, ABM, and ROI tracking, partnering with sales to define ICPs and targeting; strong English communication required.

This remote role aligns with U.S. business hours; experience with HubSpot, Salesforce, and Marketo is essential.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven experience generating measurable sales pipeline.
• Strong understanding of B2B sales and marketing funnels.
• Experience with marketing automation platforms (HubSpot, Salesforce, Marketo).
• Experience building multi-channel demand generation campaigns.
• Strong knowledge of lead nurturing, scoring, and qualification.
• Strong analytical and campaign management skills.
• Comfortable measuring campaign ROI and pipeline contribution.
• Ability to collaborate closely with sales leadership.
• Strong written and verbal English communication.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage campaigns across email, content, webinars, paid acquisition, and ABM.
• Build lead nurture and lifecycle programs.
• Partner with sales to define ICPs, audiences, and targeting.
• Develop lead scoring and qualification frameworks.
• Track and improve MQL → SQL → Opportunity conversion.
• Analyze pipeline contribution, campaign ROI, and funnel performance.
• Improve marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights and recommendations to leadership.

Skills

B2B marketing

Demand generation

Campaign management

Lead nurturing

Lead scoring

Sales alignment

English fluency

Tools

HubSpot

Salesforce

Marketo

Job description

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
  • Email marketing
  • Content
  • Webinars
  • Paid acquisition
  • Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL → SQL → Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding