Remote Demand Gen Leader: End-to-End B2B Growth

Sur Global; United States; Remote; MXN 670,000 - 1,116,000; Full time

Benefits offered by this job

Fully remote work

15 days PTO

Local or US holidays

Job summary

Sur Global is seeking an experienced Demand Generation Marketer to own hands-on campaigns that build qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will execute content, webinars, email, paid acquisition, landing pages, and analytics across a lean team.

You will drive ownership of campaigns from objective to measurement, building a content-led demand program and webinar strategy while leveraging HubSpot and AI tools to optimize performance.

Qualifications

• Hands-on demand generation or growth marketing experience (3+ years).
• Background in B2B SaaS/technology or marketing to mid‑market/enterprise e‑commerce.
• Experience in lean teams with full ownership of campaigns and measurable outcomes.
• Ability to independently own marketing programs from objective to measurement.

Responsibilities

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition; accountable for leads, demos, and pipeline.
• Build a content-led demand program across LinkedIn, newsletters, blogs, long-form content, and podcasts.
• Own webinars end-to-end: topic development, landing pages, promotion, registration, attendance, follow-up.
• Develop strategies to convert content/webinars into qualified prospects and booked meetings.
• Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and HubSpot workflows.
• Plan, launch, test, and optimize paid campaigns across Google/LinkedIn/Meta ads.
• Build/optimize landing pages and conversion paths with Webflow or similar tools.
• Track funnel metrics (MQLs, SQLs, booked demos, CPL, CAC, pipeline) and adjust investment accordingly.
• Maintain accurate campaign attribution and lead source data in HubSpot.
• Coordinate with external SEO/AEO resources and support sales enablement needs.
• Leverage AI tools to accelerate content creation, research, development, and analysis.

Skills

Demand generation

Growth marketing

Content marketing

Webinars

Email marketing

HubSpot

AI tools

Tools

Webflow

Google Ads

LinkedIn Ads

Meta Ads

Canva

Figma

Job description

Sur Global is seeking an experienced Demand Generation Marketer to own hands-on campaigns that build qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will execute content, webinars, email, paid acquisition, landing pages, and analytics across a lean team.

You will drive ownership of campaigns from objective to measurement, building a content-led demand program and webinar strategy while leveraging HubSpot and AI tools to optimize performance.