Demand Gen Growth Lead (Content, SEO, Paid)

Horizon Labs; Northern (KY); On-site; USD 110,000 - 160,000; Full time

Job summary

Horizon Labs is seeking a senior B2B demand gen/growth leader to own the end-to-end plan across content, SEO, paid, email, and partnerships. You will define ICP, MQL/SQL criteria, and build a unified dashboard (GA4 + CRM) tracking traffic, CVR, CPL, and booked calls.

Responsibilities include site readiness, SEO foundation, paid tests, CRO, nurture sequences, and a reliable pipeline of intro calls with source attribution; two-week sprints and data-driven decisions guide execution.

Qualifications

• 4+ years in B2B demand gen or growth for an agency or SaaS.
• Hands-on SEO and paid (Google Search and LinkedIn) experience with measurable results.
• Strong analytics with GA4, Tag Manager, Search Console and CRM/MA tools.
• Clear copywriting for technical audiences and landing page literacy.
• CRO practice with A/B testing and conversion patterns.
• Working knowledge of a modern CMS (Webflow) and basic HTML/CSS.
• Project management with two-week sprints and async updates.
• Time-zone overlap with Pacific Time or Türkiye time.

Responsibilities

• Own the demand gen plan end to end: goals, channels, budget, experiments, and weekly reporting.
• Build ICP, offers, and messaging with sales; align campaigns and launches.
• Plan and ship content: briefs, outlines, edits; coordinate writers/design; repurpose to LinkedIn, newsletter, and webinars.
• Run SEO: technical fixes, on-page optimization, structured data, internal links, and link-earning outreach.
• Run paid: keyword/audience strategy, ad creative, landing pages, and budgets with tight tracking.
• Drive CRO: test hypotheses, design experiments, analyze results, and roll wins.
• Manage lifecycle: lead scoring, routing, and nurture; enforce speed-to-lead SLAs.
• Build enablement: case studies, one-pagers, slide snippets, and email sequences for sales.
• Maintain data quality: dashboards and tidy CRM hygiene.
• Coordinate freelancers and vendors; keep delivery on a two-week cadence.

Skills

Demand generation

Growth

Analytics

SEO

Paid advertising

Content marketing

Copywriting

CRO

Webflow / CMS

Tools

GA4

Tag Manager

Search Console

CRM / marketing automation

HubSpot or similar

Webflow

HTML/CSS

Job description

Horizon Labs is seeking a senior B2B demand gen/growth leader to own the end-to-end plan across content, SEO, paid, email, and partnerships. You will define ICP, MQL/SQL criteria, and build a unified dashboard (GA4 + CRM) tracking traffic, CVR, CPL, and booked calls.

Responsibilities include site readiness, SEO foundation, paid tests, CRO, nurture sequences, and a reliable pipeline of intro calls with source attribution; two-week sprints and data-driven decisions guide execution.