Remote Demand Gen Leader: Drive Pipeline Growth

Versique Executive, Professional & Interim Recruiting; Austin (TX); Hybrid; USD 104,000 - 127,000; Full time

Benefits offered by this job

Unlimited PTO!

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline and bookings for two sales teams. You’ll own end-to-end demand programs, refine GTM motions, and scale initiatives using AI and data-driven optimization.

You will test, measure, and iterate across channels, partnering with sales and operations to improve lead management and reporting. A results-oriented, autonomous mindset is essential.

Qualifications

• 5-7 years in B2B demand generation, growth marketing, or pipeline marketing.
• Proven ability to drive measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner with sales and cross-functional teams.
• Experience analyzing campaign performance and funnel metrics.
• Familiarity with marketing tech, automation, and AI tools.

Responsibilities

• Own demand generation programs that drive qualified pipeline and support revenue goals.
• Develop and execute multi-channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Run inbound programs and outbound sales-led campaigns for SMB and two sales teams.
• Partner closely with sales to align marketing strategies and improve conversions.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging tech to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations to improve lead management and reporting.

Skills

Demand generation

Growth marketing

Campaign execution

Analytics

Cross-functional collaboration

Copywriting

Sales alignment

AI tools

Job description

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline and bookings for two sales teams. You’ll own end-to-end demand programs, refine GTM motions, and scale initiatives using AI and data-driven optimization.

You will test, measure, and iterate across channels, partnering with sales and operations to improve lead management and reporting. A results-oriented, autonomous mindset is essential.