Demand Generation Marketer

Versique Executive, Professional & Interim Recruiting; Austin (TX); Hybrid; USD 104,000 - 127,000; Full time

Benefits offered by this job

Unlimited PTO!

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline and bookings for two sales teams. You’ll own end-to-end demand programs, refine GTM motions, and scale initiatives using AI and data-driven optimization.

You will test, measure, and iterate across channels, partnering with sales and operations to improve lead management and reporting. A results-oriented, autonomous mindset is essential.

Qualifications

• 5-7 years in B2B demand generation, growth marketing, or pipeline marketing.
• Proven ability to drive measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner with sales and cross-functional teams.
• Experience analyzing campaign performance and funnel metrics.
• Familiarity with marketing tech, automation, and AI tools.

Responsibilities

• Own demand generation programs that drive qualified pipeline and support revenue goals.
• Develop and execute multi-channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Run inbound programs and outbound sales-led campaigns for SMB and two sales teams.
• Partner closely with sales to align marketing strategies and improve conversions.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging tech to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations to improve lead management and reporting.

Skills

Demand generation

Growth marketing

Campaign execution

Analytics

Cross-functional collaboration

Copywriting

Sales alignment

AI tools

Job description

Demand Generation Marketer

We are seeking a Demand Generation Marketer to drive pipeline growth through strategic marketing programs and campaigns. This role combines hands-on execution with data-driven decision making and requires someone who thrives on testing, optimizing, and scaling initiatives that generate measurable business results.

Worksite Location

Austin, TX – (Remote)

Salary

$115k + 5% bonus

Benefits

• Unlimited PTO!
• Medical, Dental, Vision Insurance
• 401k Match
• Parental Leave
• Laptop and equipment

Roles & Responsibilities

• As the dedicated Demand Generation Marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams. Running both inbound programs and outbound sales-led campaigns.
• Some of this GTM motion exists and needs refinement. Some of it you’ll create from scratch. You drive the work and bring people along.
• Own demand generation programs that drive qualified pipeline and support revenue goals.
• Develop and execute multi-channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Partner closely with sales teams to align marketing strategies and improve conversion outcomes.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate and implement tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging technologies to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations teams to improve lead management, reporting, and overall marketing effectiveness.

Required Skills & Experience

• 5-7 years of experience in B2B demand generation, growth marketing, or pipeline marketing.
• Proven success driving measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner effectively with sales and cross-functional teams.
• Experience analyzing campaign performance, conversion metrics, and pipeline data.
• Familiarity with marketing technology, automation platforms, and AI tools.
• Strong problem-solving skills with a willingness to test, learn, and adapt quickly.
• High level of ownership, accountability, and results orientation.
• Curious, self-motivated, and committed to continuous learning.

About Versique

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.