Senior Demand Gen Leader - SaaS Growth

Versaterm; Mesa (AZ); On-site; USD 130,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Incentive plans

Job summary

Versaterm Mesa, AZ is seeking a Senior Demand Generation Manager to drive long-term pipeline growth across our public safety SaaS portfolio. You will lead cross-functional initiatives, bring deep demand-gen expertise, and advocate for Versaterm’s values in every engagement.

You’ll design GTM programs, own demand-gen strategy, leverage Marketo and Salesforce, mentor teammates, and partner with Sales, Product, and CS to optimize campaigns, measure ROI, and scale results.

Qualifications

• 10+ years of experience in B2B marketing with demand generation expertise.
• Proven success building and scaling demand gen programs in a high-growth SaaS environment.
• Strong understanding of public safety or mission-driven technology markets is a plus.
• Demonstrated ability to lead cross-functional initiatives and influence at all levels without direct authority.

Responsibilities

• Designs and plans targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
• Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
• Defines and develops new demand generation approaches, frameworks, and best practices that raise the standard across the function.
• Leverages digital platforms to automate marketing activities, including webinars, and determines the most effective points of interaction for campaigns.
• Utilizes CRM systems and marketing automation platforms to create and deploy effective marketing campaigns.
• Partners with Sales, Product, and Customer Success to guide messaging and content strategy, ensuring go-to-market alignment.
• Drives the creative development of content and communications and measures campaign ROI with KPIs.
• Leads cross-departmental initiatives, ensuring alignment with company goals and growth objectives.
• Manages demand generation program spend and invests to maximize ROI and scalability.
• Creates a rolling calendar of campaigns aligned to Sales and Product pipeline goals.
• Delivers campaigns with content, lists, decks, and enablement for sales execution.
• Represents the demand generation function in cross-departmental engagements and shapes strategic direction.
• Mentors colleagues across Marketing and partner teams to foster learning and improvement.

Skills

Demand generation

B2B marketing

Cross-functional leadership

Marketing automation

CRM analytics

Strategic planning

Mentoring

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Marketo

Salesforce (SFDC)

Job description

Versaterm Mesa, AZ is seeking a Senior Demand Generation Manager to drive long-term pipeline growth across our public safety SaaS portfolio. You will lead cross-functional initiatives, bring deep demand-gen expertise, and advocate for Versaterm’s values in every engagement.

You’ll design GTM programs, own demand-gen strategy, leverage Marketo and Salesforce, mentor teammates, and partner with Sales, Product, and CS to optimize campaigns, measure ROI, and scale results.