Senior Demand Generation Leader — AI-Driven SaaS Growth

Versaterm; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Versaterm is a high-growth SaaS company delivering a comprehensive public safety platform covering dispatch, investigations, and courts. The Senior Demand Generation Manager will drive long-term pipeline growth by leading cross-functional initiatives and shaping demand generation strategy across Versaterm’s portfolio.

You will partner with Sales, Product, and Customer Success to optimize messaging, content, and campaigns, while mentoring teams and scaling programs to maximize ROI.

Qualifications

• 10+ years of experience in B2B marketing, with deep demand generation expertise.
• Proven success building and scaling demand generation programs in a high-growth SaaS environment.
• Strong understanding of public safety or mission-driven technology markets is a plus.
• Demonstrated ability to lead cross-functional initiatives and influence at all levels of the organization.

Responsibilities

• Designs and plans targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
• Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
• Defines and develops new demand generation approaches, frameworks, and best practices that raise the standard across the function.
• Leverages digital platforms to automate marketing activities, including webinars, and determines the most effective points of interaction for campaigns.
• Utilizes CRM systems and marketing automation platforms like Marketo and SFDC to create and deploy effective campaigns.
• Partners with Sales, Product, and Customer Success to guide messaging, positioning, and content strategy and support product launches.
• Drives creative development of content and communications and establishes KPIs to measure campaign ROI.
• Leads cross-departmental initiatives and ensures alignment with company goals.
• Manages demand generation program spend and rolling campaign calendar.
• Delivers a consistent experience for the Sales team with campaigns fully developed with content, lists, decks, and enablement.

Skills

Demand generation

B2B marketing

Cross-functional leadership

Marketing analytics

Mentoring

Campaign strategy

Communications

Public safety market knowledge

Marketing automation

Education

Bachelor's degree in Marketing or Business

MBA or related advanced degree

Tools

Marketo

SFDC/Salesforce

Google Analytics

Job description

Versaterm is a high-growth SaaS company delivering a comprehensive public safety platform covering dispatch, investigations, and courts. The Senior Demand Generation Manager will drive long-term pipeline growth by leading cross-functional initiatives and shaping demand generation strategy across Versaterm’s portfolio.

You will partner with Sales, Product, and Customer Success to optimize messaging, content, and campaigns, while mentoring teams and scaling programs to maximize ROI.