Remote Demand Gen Director — Pipeline & Growth

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Flexible Spending Accounts (FSA)

PTO and holidays

401k with company match

Life insurance

Mental health benefits

Job summary

Ladders is seeking a Director of Demand Generation to lead a comprehensive demand-gen strategy that drives awareness, pipeline, and revenue across key customer segments. You will partner with Product Marketing, Sales, and Revenue Operations to build a scalable demand engine with a disciplined measurement framework.

This role focuses on creating consistency across the demand engine, improving funnel performance, and ensuring marketing investments translate into measurable business outcomes.

Qualifications

• 10-15 years of B2B demand generation or growth marketing experience.
• At least 3 years of experience leading a team or function.
• Proven track record of building and scaling a demand function from the ground up.
• Experience managing pipeline targets and budgets, with accountability to executive leadership.
• Bachelor's degree in marketing, communications, business, or related field, or equivalent practical experience.

Responsibilities

• Define and execute the demand generation vision and multi-year strategy.
• Design a go-to-market model tailored to different customer segments and account types.
• Own and codify the demand playbook to ensure consistency across teams.
• Collaborate with Product Marketing to ensure every launch includes a pipeline plan.
• Manage marketing-sourced and marketing-influenced pipeline and revenue targets, with clear executive reporting on performance.
• Establish funnel definitions and measurement standards in collaboration with Revenue Operations and Sales.
• Develop a multi-year plan for team structure and the marketing technology roadmap.

Skills

Demand generation

Growth marketing

Pipeline management

Budget management

B2B marketing

Education

Bachelor's degree in marketing, communications, business

Job description

Ladders is seeking a Director of Demand Generation to lead a comprehensive demand-gen strategy that drives awareness, pipeline, and revenue across key customer segments. You will partner with Product Marketing, Sales, and Revenue Operations to build a scalable demand engine with a disciplined measurement framework.

This role focuses on creating consistency across the demand engine, improving funnel performance, and ensuring marketing investments translate into measurable business outcomes.