Director, Demand Generation & Growth

Second Front; Washington (District of Columbia); Hybrid; USD 175,000 - 185,000; Full time

Benefits offered by this job

Competitive salary

100% employer-paid medical, dental, &

3% 401(k) company contribution

Equity incentive plan

New hire technology and home office St

Annual professional developmenta0stip

Flexible PTO & federal holidays

Generous parental leave

Flexible remote work opportunities

Job summary

Second Front Systems is seeking a Director of Demand Generation to own and scale our integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

This leadership role sits at the center of Growth, Sales, Partnerships, RevOps, and PMM, translating strategy into execution and revenue impact. You will balance experimentation with operational discipline to improve funnel performance.

Qualifications

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
• Proven track record of generating measurable sales-qualified pipeline and revenue impact.
• Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
• Strong hands-on experience with paid media strategy, demand systems, and agency management.

Responsibilities

• Own quarterly and annual sales-qualified pipeline targets with accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after activations.
• Build and scale SEO, AEO, and content-driven inbound demand programs to improve discoverability and pipeline quality.
• Own web strategy, landing page optimization, and conversion rate improvements.
• Lead a disciplined growth experimentation approach across channels.
• Identify, test, and validate new demand channels through pilots and data analysis.
• Support ABM and sales-led programs to accelerate enterprise cycles and expansion.
• Apply AI-enabled workflows to improve campaign execution and decision-making.
• Develop attribution models connecting multi-channel activity to pipeline and revenue.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner with Sales, RevOps, PMM, and Partnerships to align programs with GTM priorities.
• Own agency relationships across paid media, SEO, web, and digital programs.
• Help shape future demand-focused resources and direct reports.

Skills

Demand generation

B2B SaaS

Cross-functional leadership

Analytics

Paid media

SEO

ABM

Agency management

Job description

Second Front Systems is seeking a Director of Demand Generation to own and scale our integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

This leadership role sits at the center of Growth, Sales, Partnerships, RevOps, and PMM, translating strategy into execution and revenue impact. You will balance experimentation with operational discipline to improve funnel performance.