Remote Director, Demand Generation — NA Growth & ABM

Lrn-Corporation; Atlanta (GA); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Flexible PTO

US public holidays

Medical, Dental and Vision Benefits

Excellent 401K with employer match

Life Insurance

Health & Wellness reimbursements

HSAs & FSAs

Employee Assistance Plan

Job summary

LRN is seeking a Director, Demand Generation for North America to lead strategy and execution of demand generation programs. This remote role focuses on new logos, lead quality, and funnel optimization across top to bottom funnel, driving pipeline growth.

You will partner with Sales, Rev Ops, and regional marketing directors to build scalable, buyer-intent led programs, and guide SDR resources to maximize conversions and pipeline velocity.

Qualifications

• 8–10 years of experience in B2B demand generation or growth marketing.
• 3+ years leading regional programs, integrated and ABM campaigns.
• Experience guiding BDR/SDR teams to improve conversion efficiency.
• Deep expertise with marketing automation and CRM platforms (HubSpot, Salesforce).
• Experience in ABM, paid media, SEO/SEM, and content-driven demand generation.

Responsibilities

• Develop and own the North America demand generation strategy across funnel stages.
• Manage a multi-channel budget and execute integrated campaigns.
• Lead multi-channel campaigns (digital, paid, content, email, webinars, events) to generate leads.
• Build ABM programs moving accounts to sales-ready and deliver insights to Sales.
• Collaborate with Sales, RevOps, and Marketing to define audiences and goals.
• Measure funnel metrics and report ROI, driving continuous improvement.

Skills

Demand generation

ABM campaigns

Funnel optimization

Marketing analytics

Cross-functional leadership

CRM integration

Tools

HubSpot

Salesforce

Job description

LRN is seeking a Director, Demand Generation for North America to lead strategy and execution of demand generation programs. This remote role focuses on new logos, lead quality, and funnel optimization across top to bottom funnel, driving pipeline growth.

You will partner with Sales, Rev Ops, and regional marketing directors to build scalable, buyer-intent led programs, and guide SDR resources to maximize conversions and pipeline velocity.