Director of Demand Gen — Remote Growth Leader

Lrn-Corporation; Raleigh (NC); Remote; USD 150.000 - 230.000; Vollzeit

Benefits dieser Stelle

Flexible PTO plus US public holidays

Medical, Dental and Vision Benefits

Excellent 401K with employer match

Life Insurance

Health & Wellness reimbursements

Health Saving & Flexible spending

Employee Assistance Plan

Zusammenfassung

LRN is seeking a Director of Demand Gen for North America to lead strategy and execution of multi-channel programs that acquire new logos and drive pipeline. This role partners with Sales, RevOps, and regional directors to build scalable, data-driven campaigns that improve engagement and lead quality.

You will design persona-driven initiatives, guide SDRs, manage a multi-channel budget, and report on funnel metrics and ROI.

Qualifikationen

• 8–10 years in B2B demand generation or growth marketing.
• 3+ years leading regional programs, integrated and ABM campaigns.
• Proven funnel optimization (MQL to SQL, etc.).
• Experience guiding BDR/SDR teams to improve conversion.
• Deep expertise with marketing automation and CRMs (HubSpot, Salesforce).
• Experience running ABM, paid media, SEO/SEM, and content-driven demand gen.
• Experience managing agency partners and cross-regional stakeholders.
• Experience in B2B SaaS / enterprise tech.
• Strong knowledge of North American enterprise buyer journeys.

Aufgaben

• Develop and own North America demand gen strategy across funnel stages.
• Manage multi-channel campaigns (digital, paid, content, email, events).
• Build ABM programs to move accounts to sales-ready.
• Collaborate with Sales, RevOps, and SDR teams for pipeline insights.
• Measure funnel metrics and optimize performance.
• Report on ROI and share best practices across marketing.

Kenntnisse

Demand generation

ABM campaigns

Funnel optimization

Cross-functional leadership

Marketing automation

CRM systems

B2B SaaS experience

Tools

HubSpot

Salesforce

Google Analytics

Jobbeschreibung

LRN is seeking a Director of Demand Gen for North America to lead strategy and execution of multi-channel programs that acquire new logos and drive pipeline. This role partners with Sales, RevOps, and regional directors to build scalable, data-driven campaigns that improve engagement and lead quality.

You will design persona-driven initiatives, guide SDRs, manage a multi-channel budget, and report on funnel metrics and ROI.