Remote Customer Stories Lead: Enterprise AI Narratives

Siemens; Richmond (VA); Remote; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy developed in partnership with the Head of Customer Marketing.

This role will own the day-to-day operation and activation of a high-impact customer stories program, transforming customer successes into compelling narratives that strengthen the Siemens brand, accelerate sales, support product marketing, and cultivate customer advocates.

Qualifications

• 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field.
• Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions.
• Proven ability to create compelling customer-facing content that drives engagement and business impact.

Responsibilities

• Lead customer discovery sessions, interviews, and narrative development efforts.
• Help customers articulate their business challenges, implementation journeys, measurable outcomes, and future vision.
• Translate complex platform, AI, automation, workflow, integration, data, and cloud capabilities into technically credible and commercially compelling stories.
• Create and oversee a variety of customer assets, including case studies, customer videos, executive interviews, sales presentations, one-pagers, testimonials, keynote content, and award submissions.
• Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across marketing campaigns, product launches, digital experiences, sales plays, industry events, and PR initiatives.

Skills

Storytelling

Interviewing

Content Strategy

Cross-functional collaboration

Project management

Job description

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy developed in partnership with the Head of Customer Marketing.

This role will own the day-to-day operation and activation of a high-impact customer stories program, transforming customer successes into compelling narratives that strengthen the Siemens brand, accelerate sales, support product marketing, and cultivate customer advocates.