Customer Stories Lead — Remote Enterprise Narratives

Siemens AG; San Juan (PR); Remote; USD 103,000 - 185,000; Full time

Job summary

Siemens AG is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy, owning day-to-day operations and activation of a high-impact customer stories program. Translate strategic priorities into a scalable proof engine highlighting measurable outcomes and driving equity for our enterprise AI, automation, and cloud solutions.

The role partners with Growth leadership to activate stories across campaigns, product launches, and events, crafting credible narratives for

Qualifications

• 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field.
• Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions.
• Proven ability to create compelling customer-facing content that drives engagement and business impact.
• Experience working directly with senior customer stakeholders and executive audiences.
• Excellent interviewing, writing, editing, and storytelling skills.
• Strong cross-functional collaboration skills with experience partnering across Sales, Customer Success, Product Marketing, Field Marketing, Brand, PR, Legal, and Executive Leadership teams.
• Excellent program and project management skills, including stakeholder coordination, editorial planning, approvals management, production timelines, and content operations.
• Sound judgment regarding customer confidentiality, consent management, legal review processes, and responsible use of customer data and claims.

Responsibilities

• Operationalize the customer storytelling, advocacy, and reference strategy.
• Own end-to-end customer story pipeline from identification to publication.
• Develop participation, permissions, and reference management processes.
• Address story gaps across industries, personas, use cases, products, geographies.
• Improve customer proof coverage in growth areas.
• Lead discovery sessions, interviews, and narrative development.
• Help customers articulate challenges, outcomes, and future vision.
• Translate platform, AI, automation, data and cloud capabilities into credible stories.
• Create assets: case studies, videos, executive interviews, sales materials, testimonials.
• Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories.
• Activate stories across campaigns, product launches, digital experiences, and events.
• Prepare customers for webinars, events, briefings, and prospect discussions.

Skills

Interviewing skills

Customer stories portfolio

Business outcomes

Cross-functional collaboration

Program management

Data ethics

Job description

Siemens AG is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy, owning day-to-day operations and activation of a high-impact customer stories program. Translate strategic priorities into a scalable proof engine highlighting measurable outcomes and driving equity for our enterprise AI, automation, and cloud solutions.

The role partners with Growth leadership to activate stories across campaigns, product launches, and events, crafting credible narratives for