Remote CRO Lead: Ecommerce Conversion & Growth

CVS Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

6 weeks leave a year

Health cash plan

Flexible benefits

Job summary

Animed, a CVS Group brand, is seeking a Conversion Rate Optimization Lead to drive ecommerce performance and digital engagement across channels. You will steer a CRO program, work with analytics and marketing squads, and translate data into actionable improvements for acquisition, engagement and revenue.

This role is fully remote and requires strategic oversight and hands-on experimentation. You will collaborate with product, design and development teams to optimize customer journeys, run

Qualifications

• Proven experience leading CRO initiatives with measurable commercial impact.
• Hands-on experience with CRO tools (Adobe Target preferred).
• Strong understanding of usability, accessibility and user behavior.

Responsibilities

• Champion a test-and-learn culture across ecommerce.
• Collaborate with digital, marketing, UX and dev teams to drive CRO agenda.
• Own and lead conversion for Animed.
• Support new processes and platforms adoption.
• Deliver regular performance updates to stakeholders.
• Plan and execute A/B testing and optimize for conversion, AOV, engagement.
• Analyze test results and demonstrate impact on revenue.
• Ensure landing pages and journeys align with campaign objectives.
• Analyze end-to-end journeys with heatmaps and user feedback.
• Provide clear test summaries and actionable recommendations.

Skills

CRO strategy

Adobe Target

Usability & accessibility

Google Analytics

Content Square

A/B testing

Data-driven decisions

stakeholder communication

Tools

Adobe Target

Google Analytics

Content Square

Job description

Animed, a CVS Group brand, is seeking a Conversion Rate Optimization Lead to drive ecommerce performance and digital engagement across channels. You will steer a CRO program, work with analytics and marketing squads, and translate data into actionable improvements for acquisition, engagement and revenue.

This role is fully remote and requires strategic oversight and hands-on experimentation. You will collaborate with product, design and development teams to optimize customer journeys, run