Conversion Rate Optimization Lead

CVS Group UK; United States; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Health cash plan

6 weeks leave a year

Buy/Sell holiday

Job summary

Animed seeks a Conversion Rate Optimization Lead to manage and optimise the commercial and service experiences across their ecommerce platform. This senior role collaborates with digital, marketing, UX and development teams to drive CRO and analytics initiatives, owning the conversion strategy for Animed.

The position is fully remote, offering the chance to influence key customer journeys and deliver measurable improvements in conversion rate and revenue across channels.

Qualifications

• Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce.
• Hands-on experience using CRO tools—ideally Adobe Target.
• Strong understanding of usability best practice, accessibility and user behaviour.
• Thorough understanding of analytics tools, in particular GA suite.
• Confident with design thinking, agile methodologies and best practices.
• Experience using website analytics tools such as Google Analytics, CJA, Content Square.
• Practical experience of A/B and multivariate testing.
• Excellent communication skills, both verbal and written.
• Work collaboratively and prioritise workload effectively and remain solution focused.
• Strong interpersonal skills for open discussions with the business.
• Commercially minded, self-motivated and able to influence stakeholders.
• Highly data-driven with focus on ROI.
• A proactive approach to identifying business improvements.
• Confident contributing to presentations, workshops and senior-level discussions.

Responsibilities

• Champion a test and learn mindset across ecommerce.
• Influence CRO and digital analytics with marketing, UX and development teams.
• Own and lead the conversion for Animed.
• Support embedding of new processes and platforms.
• Provide regular performance updates and insights to stakeholders.
• Plan and execute A/B testing and optimization initiatives.
• Analyse test results and demonstrate impact on conversion and revenue.
• Support digital marketing by optimizing landing pages and user journeys.
• Analyse end-to-end customer journeys using heatmaps and feedback.
• Produce clear test summaries with actionable recommendations.

Skills

CRO experience

Usability knowledge

Data-driven

Stakeholder influence

Communication skills

Presentation skills

Tools

Adobe Target

Job description

Animed is one of the biggest online pet retailers and veterinary dispensaries in the UK, selling affordable, trusted pet supplies for your furry friend. Animed deliver everything from prescription medications, non-prescription medications, health supplements and specialist food to stimulating toys, accessories and treats, stocking a wide range of leading brands such as Hills, Royal Canin, Feliway, Frontline and Lily's Kitchen.

Animed is one of the biggest online pet retailers and veterinary dispensaries in the UK, selling affordable, trusted pet supplies for your furry friend. Animed deliver everything from prescription medications, non-prescription medications, health supplements and specialist food to stimulating toys, accessories and treats, stocking a wide range of leading brands such as Hills, Royal Canin, Feliway, Frontline and Lily's Kitchen.

We are passionate about what we do and the outstanding service we provide to our customers and their pets, whether they be two-legged, four legged, feathered or finned!

Summary Of Role

The Conversion Rate Optimization Lead, is a key role focussed on managing, driving and optimising the commercial and service experiences of CVS Group in order to enable and grow commercial performance, digital engagement with our channels and inform the onward journey roadmap.

Please note - this is a fully remote position.

Key Responsibilities

• Champion a test and learn mindset, embedding a continuous optimisation culture across the ecommerce function
• Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
• Own and lead the conversion for Animed
• Provide support and direction for embedding of new processes and platforms
• Deliver regular performance updates and insights to key internal stakeholders
• Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
• Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
• Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
• Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
• Produce clear test summaries with performance analysis and actionable recommendations for next steps

Key Skills Required

• Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
• Hands-on experience using CRO tools -ideally Adobe Target
• Strong understanding of usability best practice, accessibility and user behaviour
• Thorough understanding of analytics tools, in particular GA suite.
• Confident with design thinking, agile methodologies and best practices
• Experience using website analytics tools such as Google Analytics, CJA, Content Square
• Practical experience of A/B and multivariate testing.
• Excellent communication skills, both verbal and written
• Work collaboratively and be able to prioritise workload effectively and remain solution focussed throughout all areas of work.
• Strong interpersonal and interpretation skills will allow you to have open jargon-free conversations with the business.
• Commercially minded, self-motivated and comfortable influencing stakeholders
• Highly data-driven with a strong focus on results and ROI
• A proactive approach to identifying business improvement opportunities.
• Confident contributing to presentations, workshops and senior-level discussions

We Offer a Range Of Company Benefits Including

• 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
• Buy/Sell holiday scheme
• Health cash plan – money saved on everyday health treatments
• A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.