Ecommerce Growth Architect (Remote)

KnowFully Company; Radnor (Delaware County); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote work

Job summary

KnowFully Learning Group is seeking a hands-on Ecommerce Optimization Manager to own commercial web performance across the KnowFully brand portfolio for a remote U.S. team.

Lead CRO, analytics, merchandising, and experiments to improve conversion rate, revenue per visitor, and average order value.

Partner with Brand Growth, Product, Content, Rev Ops & BI, Tech, Ops, and Paid Media to deliver scalable, compliant optimization across brands.

Qualifications

• 4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization.
• Demonstrated improvement of conversion and revenue on a transactional website, with direct accountability for the results.
• Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end.
• Strong command of GA4 and ecommerce funnel reporting, including the ability to distinguish signal from normal variation.
• Proficiency with WordPress and comfort implementing site changes directly rather than specifying them for others.
• Comfort managing multiple brands or business lines simultaneously, with the discipline to prioritize across competing demands.

Responsibilities

• Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion.
• Analyze performance by brand, product, audience, device, traffic source, and customer segment.
• Translate performance trends into clear, prioritized recommendations for the business.
• Support promotional planning and ensure campaigns are accurately represented across the website.
• Maintain execution quality across product pages, category pages, landing pages, cart, and checkout.
• Develop and maintain a prioritized optimization roadmap across assigned websites.
• Identify conversion friction through quantitative and qualitative analysis.
• Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules.
• Match experimentation method to each brand's traffic volume, applying alternatives to A/B testing where sample sizes do not support a conclusive result.
• Segment new and returning visitors when analyzing brands that operate membership or subscription models.
• Document outcomes and maintain a shared archive of learnings that can be applied across the portfolio.
• Manage the presentation and prioritization of products, bundles, subscriptions, promotions, and offers.
• Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells.
• Partner with Product Line Owners on the digital presentation of approved packaging and pricing.
• Support launches by translating approved product strategy into effective on-site merchandising.

Skills

Ecommerce

CRO

Growth Marketing

Digital Product Optimization

Tools

GA4

WordPress

Google Tag Manager

HTML

CSS

Job description

KnowFully Learning Group is seeking a hands-on Ecommerce Optimization Manager to own commercial web performance across the KnowFully brand portfolio for a remote U.S. team.

Lead CRO, analytics, merchandising, and experiments to improve conversion rate, revenue per visitor, and average order value.

Partner with Brand Growth, Product, Content, Rev Ops & BI, Tech, Ops, and Paid Media to deliver scalable, compliant optimization across brands.