Remote CRM Marketing Coordinator - Email & Data Insights

Custom Ink; Alabama; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Family-Friendly Benefits

401(k) with company matching

Tuition assistance

Professional development

Job summary

Custom Ink, a flexible, people-first employer, is seeking a CRM Marketing Coordinator to manage email, SMS, and Direct Mail campaigns from a home-based setup. You’ll own audience segmentation, data quality, and reporting, partnering with Site and Sales to align creative briefs with customer insights.

Candidates should have 1–3 years in CRM or data-driven marketing, experience with Klaviyo, HubSpot, or Salesforce, and a degree in Marketing.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with ESPs and CDPs: Klaviyo, Hubspot, Salesforce.
• Understanding of how AI can be leveraged for content generation, audience segmentation, and predictive analysis.
• Foundational understanding of customer segmentation, personalization, and testing methodologies.
• Ability to pull reports and analyze data to surface key insights.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns.
• Customer Data Management: Maintain CRM segments and customer profiles.
• Reporting and Analysis: Pull reports, analyze performance, identify trends.
• Cross-Functional Collaboration: Partner with Site and Sales to draft creative briefs and provide customer insights.
• Testing Agenda: Set up and report on A/B and multivariate tests.

Skills

CRM marketing

Email campaigns

Data analysis

Segmentation

A/B testing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink, a flexible, people-first employer, is seeking a CRM Marketing Coordinator to manage email, SMS, and Direct Mail campaigns from a home-based setup. You’ll own audience segmentation, data quality, and reporting, partnering with Site and Sales to align creative briefs with customer insights.

Candidates should have 1–3 years in CRM or data-driven marketing, experience with Klaviyo, HubSpot, or Salesforce, and a degree in Marketing.