Remote CRM Marketing Coordinator — Data-Driven Campaigns

CustomInk, LLC; United States; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous paid time off

Health coverage

Wellness benefits

Parental leave

401(k) with company match

Tuition assistance

Job summary

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns, build and manage CRM segments, and analyze performance to improve the customer journey. This remote, salaried role reports to the CRM Marketing Manager and requires 1–3 years in CRM or data-driven marketing; proficiency with Klaviyo, HubSpot, Salesforce, and Canva is a plus; bachelor's degree preferred.

The compensation ranges from $50,000 to $63,000 per year, with generous benefits and a focus on

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
• Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
• A bachelor's degree in Marketing, Digital Marketing, or a related field is preferred.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand.
• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends.
• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.
• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

Skills

CRM marketing

Data analysis

Campaign reporting

Cross-functional collaboration

Canva

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns, build and manage CRM segments, and analyze performance to improve the customer journey. This remote, salaried role reports to the CRM Marketing Manager and requires 1–3 years in CRM or data-driven marketing; proficiency with Klaviyo, HubSpot, Salesforce, and Canva is a plus; bachelor's degree preferred.

The compensation ranges from $50,000 to $63,000 per year, with generous benefits and a focus on