Remote CRM Data & Audience Architect

H&R Block, Inc.; Northern (KY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

H&R Block, Inc. is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and activation across SFMC, AJO, and related CRM channels.

The role collaborates with CRM Strategy, Operations, Analytics, Technology, GTM, and Product teams to drive targeted communications that boost engagement, retention, and revenue. The ideal candidate has 5+ years in CRM or audience management, proficiency with SQL, and experience implementing lifecycle and digital marketing campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.
• 5+ years of CRM, database marketing, audience management, marketing analytics, or customer segmentation.
• Experience developing audiences for email, CRM, lifecycle, or digital marketing campaigns.
• Knowledge of SQL and customer data environments.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and manage audience segmentation strategies for campaigns.
• Build and maintain target audiences for lifecycle and promotional programs.
• Translate marketing objectives into targeting requirements with CRM Strategy.
• Collaborate with CRM Operations to ensure audiences are delivered and activated.
• Define audience criteria, suppression logic, and personalization requirements.
• Validate audience selections for accuracy and campaign specs.
• Partner with Analytics to evaluate performance and optimization opportunities.
• Work with Technology to resolve data quality and delivery issues.
• Maintain audience documentation and segmentation standards.

Skills

CRM data management

Audience segmentation

Marketing analytics

Campaign execution

Education

Bachelor's degree or related field

Tools

SFMC

AJO

SQL

Job description

H&R Block, Inc. is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and activation across SFMC, AJO, and related CRM channels.

The role collaborates with CRM Strategy, Operations, Analytics, Technology, GTM, and Product teams to drive targeted communications that boost engagement, retention, and revenue. The ideal candidate has 5+ years in CRM or audience management, proficiency with SQL, and experience implementing lifecycle and digital marketing campaigns.