Senior CRM Automation Lead — SFMC & AJO Expert

Hertz Global Holdings, Inc.; Atlanta (GA); On-site; USD 85,000 - 105,000; Full time

Job summary

Hertz is seeking a Senior CRM Analyst to develop and optimize automated communications across Hertz, Dollar, and Thrifty brands. The role focuses on using Salesforce Marketing Cloud and Adobe Journey Optimizer to support high-volume CRM programs.

The ideal candidate will have 4+ years of experience within the Salesforce ecosystem, conducting rigorous QA processes and translating business needs into high-performing CRM solutions.

Qualifications

• 4+ years of hands-on experience within the Salesforce ecosystem, particularly Marketing Cloud.
• Proven ability to own end-to-end campaign and journey builds.
• Strong experience with automated journeys in Marketing Cloud.

Responsibilities

• Support CRM transactional campaigns across SFMC and AJO.
• Collaborate with cross-functional teams to enhance customer communications.
• Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML, and CSS.

Skills

Salesforce Marketing Cloud

SQL

AMPScript

HTML

CSS

Adobe Journey Optimizer

Education

Bachelor’s degree in Business, Marketing, or a related field

Job description

Hertz is seeking a Senior CRM Analyst to develop and optimize automated communications across Hertz, Dollar, and Thrifty brands. The role focuses on using Salesforce Marketing Cloud and Adobe Journey Optimizer to support high-volume CRM programs.

The ideal candidate will have 4+ years of experience within the Salesforce ecosystem, conducting rigorous QA processes and translating business needs into high-performing CRM solutions.