CRM Data Manager

H&R Block, Inc.; Northern (KY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

H&R Block, Inc. is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and activation across SFMC, AJO, and related CRM channels.

The role collaborates with CRM Strategy, Operations, Analytics, Technology, GTM, and Product teams to drive targeted communications that boost engagement, retention, and revenue. The ideal candidate has 5+ years in CRM or audience management, proficiency with SQL, and experience implementing lifecycle and digital marketing campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.
• 5+ years of CRM, database marketing, audience management, marketing analytics, or customer segmentation.
• Experience developing audiences for email, CRM, lifecycle, or digital marketing campaigns.
• Knowledge of SQL and customer data environments.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and manage audience segmentation strategies for campaigns.
• Build and maintain target audiences for lifecycle and promotional programs.
• Translate marketing objectives into targeting requirements with CRM Strategy.
• Collaborate with CRM Operations to ensure audiences are delivered and activated.
• Define audience criteria, suppression logic, and personalization requirements.
• Validate audience selections for accuracy and campaign specs.
• Partner with Analytics to evaluate performance and optimization opportunities.
• Work with Technology to resolve data quality and delivery issues.
• Maintain audience documentation and segmentation standards.

Skills

CRM data management

Audience segmentation

Marketing analytics

Campaign execution

Education

Bachelor's degree or related field

Tools

SFMC

AJO

SQL

Job description

About the Role

At H&R Block, the CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.

This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.

Responsibilities

• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.li>
• Maintain audience documentation and segmentation standards.

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
• 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
• Knowledge of SQL and customer data environments
• Strong analytical and problem-solving skills

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

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