CRM Data & Audience Strategist

H&R Block; Missouri; On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

Life and work balance support

Job summary

H&R Block is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and data activation for lifecycle communications. You will partner across teams to deliver targeted campaigns using SFMC, AJO, and related CRM channels.

The role focuses on transforming first-party data into actionable audiences to drive engagement, retention, and revenue growth, with collaboration across analytics, operations, and technology teams.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.
• 5+ years of CRM, database marketing, audience management, marketing analytics, or customer segmentation experience.
• Experience building audiences for email, CRM, lifecycle, or digital campaigns.
• Strong understanding of segmentation, targeting strategies, and campaign execution processes.
• Experience with CRM and marketing automation platforms such as SFMC or AJO.

Responsibilities

• Develop and manage audience segmentation strategies for campaigns.
• Create and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Translate objectives into actionable targeting requirements with CRM Strategy teams.
• Collaborate with CRM Operations to ensure accurate audience delivery.
• Define audience criteria, suppression logic, eligibility rules, and personalization needs.
• Validate audience selections for accuracy and campaign specs.
• Partner with Analytics to evaluate performance and optimization opportunities.
• Work with Technology to resolve data quality and delivery issues.
• Support testing and audience experimentation initiatives.
• Maintain audience documentation and segmentation standards.

Skills

CRM data

Audience segmentation

SQL

SFMC

Adobe Journey Optimizer

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

SFMC

AJO

Job description

H&R Block is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and data activation for lifecycle communications. You will partner across teams to deliver targeted campaigns using SFMC, AJO, and related CRM channels.

The role focuses on transforming first-party data into actionable audiences to drive engagement, retention, and revenue growth, with collaboration across analytics, operations, and technology teams.