Senior CRM Data & Audiences Architect

JetBlue; New York (NY); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Space-available travel

Job summary

JetBlue is seeking a Senior Analyst for CRM Data and Audiences to drive advanced segmentation strategies and data models powering personalized marketing offers. You will work across Marketing, Loyalty, Data Science and Revenue Management to enable CRM, promotions, and paid media use cases using first-party data.

The role requires SQL proficiency, strong collaboration, and a hands-on approach to data modeling, audience libraries, and lifecycle logic validation. Travel may be required.

Qualifications

• Bachelor's degree or equivalent experience plus 4 years in CRM analytics or audience strategy.
• 3+ years of CRM analytics, lifecycle marketing, or audience strategy.
• Advanced SQL and handling large datasets, first-party data ecosystems.
• Experience with Braze, Dynamic Yield, LiveRamp or similar tools.
• Strong cross-functional communication and ability to translate business needs into technical outputs.
• Familiarity with ML/predictive modeling is a plus.
• Experience in travel, e-commerce, loyalty, or subscription industries is a plus.

Responsibilities

• Write and optimize SQL queries to build segments and campaign triggers.
• Develop predictive models (e.g., churn, next purchase) with Data Science.
• Maintain audience library and documentation for CRM, Loyalty, and Paid Media.
• Support data-driven offer design and test-and-learn experiments.
• Design and test offers across products and segments to drive revenue and retention.
• Translate marketing goals into data requirements with campaign managers.
• Contribute to personalization strategies using Braze and targeting tools.
• Validate data pipelines with Data Engineering, Data Science, and Marketing Analytics.
• Lead data QA, audience audits, and lifecycle logic validation.
• Provide analytics for performance measurement and offer optimization.
• Create lookalike and suppression audiences for efficiency.
• Support cross-channel journey mapping and audience definitions.
• Mentor analysts and marketers on best practices, QA, and documentation.
• Stay current with CRM personalization trends and AI-powered segmentation.

Skills

Advanced SQL

Cross-functional communication

CRM analytics

Education

Bachelor's degree in Marketing, Data Science, Statistics, or related field

High School Diploma/GED with 4+ years of experience

Tools

Braze

Dynamic Yield

LiveRamp

Databricks

Job description

JetBlue is seeking a Senior Analyst for CRM Data and Audiences to drive advanced segmentation strategies and data models powering personalized marketing offers. You will work across Marketing, Loyalty, Data Science and Revenue Management to enable CRM, promotions, and paid media use cases using first-party data.

The role requires SQL proficiency, strong collaboration, and a hands-on approach to data modeling, audience libraries, and lifecycle logic validation. Travel may be required.