Senior CRM Campaign Data Specialist (Hybrid)

Acxiom; Warren (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking a Platform Activation Specialist in Warren, MI, to design and build CRM audiences, execute cross-channel campaigns, and provide accurate audience data for distribution. The role focuses on Adobe Campaign within the Core Brand/CSSR unit, with collaboration across GM IT, product teams, and stakeholders.

A hybrid work pattern is expected with on-site presence in Warren three days weekly. The candidate should bring a strong background in CRMCampaigns, data segmentation, and data

Qualifications

• Bachelor's degree in information technology, computer science, data science or related field.
• 3+ years of experience with marketing data, ESPs, personalization engines, and journey orchestration tools.
• Strong relational database design knowledge and at least two of: SQL/PL-SQL, Campaign Management Tools, BI tools, ETL tools.

Responsibilities

• Understand GM data warehouses, campaign marts, and relational structures to deliver correctly segmented data for campaigns.
• Design, build and execute workflows for email and direct mail within the Adobe Campaign platform.
• Manage multiple complex campaigns, validate deliverables, and collaborate with GM leads and partners.
• Retrieve, prepare, and segment data; integrate data and HTML for campaign deployment.
• Analyze data quality, campaign efficiency, and output data sets with sign-off from campaign leads.

Skills

CRM campaign design

Data segmentation

Campaign workflow execution

Cross-channel activation

Attention to detail

Education

Bachelor's degree in IT / CS / Data Science or related field

Tools

Adobe Campaign

Campaign Management Tools

ETL/BI tools

Job description

Acxiom is seeking a Platform Activation Specialist in Warren, MI, to design and build CRM audiences, execute cross-channel campaigns, and provide accurate audience data for distribution. The role focuses on Adobe Campaign within the Core Brand/CSSR unit, with collaboration across GM IT, product teams, and stakeholders.

A hybrid work pattern is expected with on-site presence in Warren three days weekly. The candidate should bring a strong background in CRMCampaigns, data segmentation, and data