CRM & Lifecycle Marketing Manager

Broadway Direct; New York (NY); Sur place; USD 80 000 - 120 000; Plein temps

Résumé du poste

Broadway Direct in New York is seeking a CRM Marketing professional to monitor and grow CRM databases across all owned channels, and to own the execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre- and post-show patron communications.

The role also focuses on developing acquisition strategies to expand opt-in patron lists and reporting on engagement, retention, and churn metrics.

Responsabilités

• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
• Manage Salesforce Marketing Cloud and Data Cloud segmentation
• Optimize lifecycle flows including abandon cart and loyalty journeys
• Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
• Partner with Business Intelligence to assess CRM performance
• Manage relationships with Salesforce, Attentive, and Validity
• Collaborate with Marketing Director on acquisition strategy
• Partner with Ad Sales on reporting and performance insights
• Support Group Sales CRM initiatives

Description du poste

• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Channel Ownership & Operations
  • Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
  • Manage Salesforce Marketing Cloud and Data Cloud segmentation
  • Optimize lifecycle flows including abandon cart and loyalty journeys
• Performance & Analytics
  • Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
  • Partner with Business Intelligence to assess CRM performance
• Manage relationships with Salesforce, Attentive, and Validity
• Cross-Functional Collaboration
  • Collaborate with Marketing Director on acquisition strategy
  • Partner with Ad Sales on reporting and performance insights
  • Support Group Sales CRM initiatives

Equal Opportunity Employer
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