SFMC CRM Analyst — Data-Driven Campaign Architect

MSG Entertainment Holdings, LLC; New York (NY); Hybrid; USD 65,000 - 110,000; Full time

Job summary

MSG Entertainment is seeking a Salesforce Marketing Cloud Analyst, CRM, to support administration, optimization, and day‑to‑day operations of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere. The role focuses on data quality, audience segmentation, and scalable marketing workflows.

The ideal candidate has 2–4 years of related experience, SFMC and Sales Cloud proficiency, and strong SQL skills to drive data‑driven campaigns and reporting.

Qualifications

• 2-4 years of related experience.
• Bachelor’s degree, or equivalent combination of education and experience.
• Strong proficiency in Salesforce Marketing Cloud (Automation Studio, Email Studio, Journey Builder, Mobile Connect, Personalization) and Salesforce Sales Cloud (Lead & Opportunity Management, Pipeline & Forecasting, Reports & Dashboards, Workflow Automation, Sales Process Customization).
• Strong proficiency writing complex SQL queries for audience segmentation, data transformation, automation, and reporting.
• Experience designing and maintaining customer data models, relational data structures, and Marketing Cloud data architecture, with CRM data governance and data quality practices.

Responsibilities

• Support administration, maintenance, and optimization of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere.
• Design and develop SQL queries, automation workflows, and data pipelines to support campaign execution and audience segmentation.
• Build scalable audience segmentation strategies using first‑party data, behavioral attributes, and CRM insights.
• Configure and troubleshoot automated journeys, triggered sends, and API integrations for campaign execution.
• Maintain customer data architecture, including Data Extensions, Attribute Groups, and data retention policies.
• Perform QA, validation, deliverability monitoring, and troubleshooting for emails and SMS campaigns.
• Develop reusable SQL frameworks and automation processes to improve operational efficiency.
• Collaborate with Marketing, CRM, Sales, Ticketing, and Data & Analytics teams to support requirements with scalable solutions.
• Monitor platform health, automation performance, and data quality, identifying anomalies and optimization opportunities.

Job description

MSG Entertainment is seeking a Salesforce Marketing Cloud Analyst, CRM, to support administration, optimization, and day‑to‑day operations of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere. The role focuses on data quality, audience segmentation, and scalable marketing workflows.

The ideal candidate has 2–4 years of related experience, SFMC and Sales Cloud proficiency, and strong SQL skills to drive data‑driven campaigns and reporting.